Making sense of client loyalty research for use in real estate can be tricky – so let me save you the effort.
A fundamental difficulty in transferring key learnings from other industries is confusion about what sales actually means. For a bank, a product sale is fairly obvious – it covers everything from a credit card to a home loan.
In real estate, most people equate sales with selling a home. This overlooks the fact that your business sells multiple products, and selling a home is the least important of these.