Since 2005, I have worked with more than 300 active growth businesses in Australia and the UK (where I have alternated my time), North America and Asia. My clients are private enterprises generating $1.5m-$17m in annual revenue, who average 30% revenue or profit growth working with me (depending on which is their focus).


The Business you had at the start of 2020 is not the business you will have at the end of the COVID-19 Recession.

How you respond now will determine whether you Dive, Survive, or Thrive between today and the end of 2021. My theme right now: Don't Waste a Good Recession.

I remember my first recession as a business coach, working in London and across Europe and North America during the global financial crisis. While today may seem unprecedented, experience has given us a roadmap to the other side and continued success.

This experience makes me one of the youngest advisors working in Australia to have actually helped small and medium-sized businesses (from $750,000 - $20 million) grow through a Recession. Based in Brisbane, Australia, I continue to work with and learn from companies around the world.

If you want energy, solutions, and expertise on your side - Read my latest guidance here, or Let's Chat.


Business advisor, Professional speaker, published author, world-traveller, TV-show host, podcaster, Guinness World Record holder, amazing father and loving husband.

I live an outrageous life, by helping others to do the same.

Say G'Day

I'm the smart and quirky business guy
who wants to to improve your life.


Pure business coaching is a waste of money.

Today, the term "business coach" just means "generic, unqualified consultant". Would you prefer something different?


From Recession experience to a Comprehensive Business Methodology, I'm the different you need.


Whether you want to Start-up, Scale-up, Step-up, or Sell-up, let's chat!


KPI Co-Founder Glen Carlson

3 Simple Sales Tips

I had the pleasure last month of spending two days with Nic Rixon running an internal Shirlaws Sales Conference. I’ve also just delivered two full days, one in Melbourne and one in Sydney, working the KPI alumni group on this topic as well. Needless to say, there have been loads of great frameworks, tips, and…


Happy Easter!

I think I stole this from Dave Barry’s blog, back in the days before I had my own business and was therefore dedicated to his many, many productivity enhancers. Every year I bring it out again, and I still love it! So Happy Easter everybody!    If you leave me, can I come too…? Click…


I do like Mondays (Tell me Why?)

I genuinely love Monday mornings. And I’m aware this makes me a little strange. Here’s why I do, and how I created that fabulous feeling when I wake up at the start of each week. Great Mondays are Created not Discovered Yes, “created”. Like most people, my love of Mondays was not natural. I never…


KPI Brand Accelerator Key Learnings

by Jacob Aldridge I’ve been a fan of KPI (that’s Key Person of Influence, not the other one) for many years now. As I’ve written elsewhere, KPI Founder Daniel Priestly was one of the first people I met in London, and in addition to learning from his experience I also stole one of his jokes….


Coloured Socks

I wore orange socks to a sales meeting this morning. You probably know by now that I love colour, and I’m a fan of any unexpected additions to your world that can create positive responses, especially when they’re connected with your brand or business message. Several years ago, at a Shirlaws conference in the south…

November Economic snapshot Dont Waste a Good Recession November Update

November snapshot: two track recovery

Welcome to economic snapshot and business forecast number 20. First, my prediction that Donald Trump will lose the Electoral College 369-169. Of course, that prediction is from November 2016: sometimes being early is the same as being wrong. What are your October economic indicators? What does this mean for business opportunities in November? How can you ensure…


Choose Magnificence [Archive]

Originally published on the Shirlaws Business Coaching Blog, 2007-2010. This is a copy of a speech I gave to a group of high school seniors recently. That’s an experience I’ve wanted to have for some time, and I hope to do similar events often in the future. As with all speeches, I learnt a lot…



Some business people share "endorsements", "testimonials", or "what people are saying". Me? I'm shameless - I love being praised, and I love sharing the love.

If you want to know what awesome looks like, read on...

“The value that Jacob added to our business is twofold. He lives the bigger game bringing a strong strategic perspective together with the ability to build process and structure to support the implementation of the strategy. Secondly his energy – he is always happy, always sees the positive and always happy to get his sleeves rolled up and get stuck in. He is a real asset to any business that has a passion to grow and make a difference.”

Juliet Turnbull,

“Jacob’s energy is boundless and his coaching capability immense. He is also a man of many talents. He was instrumental in devising and introducing our new newsletter across the business which has now touched several hundred of my clients and enabled me to connect with new friends. I value Jacob for the positive difference he has made for my business.”

Jim Henderson, Management Consultant,
Harrison James Partnership

“Jacob’s business insights and experiences are world-class. Great facilitator and invaluable as a coach.”

Jenny Vandyke, Principal Consultant, 
Zumbara Consulting

“His motivation and dedication are second to none and his personal and communication skills are really superb. I would recommend Jacob to anyone who wants to have absolute confidence that things – and the right things – will get done; and have a good time doing it.
Our only complaints remain his choice of jokes and ties.”

John Rosling, CEO,