More opportunities are created in an economic downturn than at any other point of the economic cycle.
Mike Tyson famously said that “Everyone has a plan until they get punched in the face”. Right now, business owners around the world are bracing themselves to be hit.
The temptation is to just do that – hold still and hope for the best. Survival mode. That would be a huge shame, and I’ll tell you why: more opportunities are created in a downturn than at any other point of the economic cycle.
If you’re positive, and know how to respond practically, this is a great time to be in business, to thrive not just survive.
So let’s talk about Money, Market, Management, and Mindset – the 4 Pillars you can genuinely apply to your business starting today.
This scorecard examines the four great challenges of a recession.
As an economy moves through denial, desperation, and depression every business responds differently.
What sets these businesses apart?
This scorecard has been designed to help founders and CEOs with 2-500 employees assess their organisations readiness to face the next recession.
The “Are You Ready for a Good Recession” diagnostic is free, and takes just 4 minutes to complete.
Your personalised and confidential results page will clearly identify any blind spots and provide instant, actionable steps to fix them.
We have a responsibility to our teams, our clients, our suppliers and your families to persevere. We can’t do that in isolation.
When it comes to economics, history doesn’t repeat – but it rhymes. From 2007-2013, Jacob was part of a global team of business and economic experts tasked with translating world news into practical business actions that could be applied immediately.
That experience meant his clients and audiences in 2018 and 2019 were preparing for the inevitable recession; when that was triggered by the Covid pandemic Jacob leapt into action with the “Don’t Waste a Good Recession” video series, podcast, and live workshops.
In spite of the worst economic circumstances, in some cases for hundreds of years, 90% of Jacob’s clients achieved record revenue and profits in 2020 and 2021.
“Where some see ‘unprecedented and scary’ I see patterns and past experience that we can leverage into ‘current action and opportunity’.”
“Jacob has worked with companies and leaders around the USA, as well as the United Kingdom, Asia-Pacific, and yes – Australia. It’s really interesting to get an international perspective on how to do business.”
“Jacob is the consummate professional – one you can trust to engage, delight and empower your audience.”
Event planners and Conference organisers book Jacob Aldridge when they are committed to delivering world-class business content that stands out for memorability and practical application.
Jacob entertains and informs with a conversational style, wit and humour, distilling complex concepts into simple strategies that deliver a powerful and engaged audience response.
“My mission as a speaker is to rise about ‘the doorway effect’, making sure the value I share is remembered and implemented long after an attendee has walked out the conference doors and back to their real world.”
My success and lifestyle comes from my one abiding principle: I’ve ignored the experts who told me to pick a box and specialise to that niche.
My obsession with how we approach career and business success has led to the creation of my latest and most powerful keynote – On Being A Deep Generalist.
Drawing on real-world experience rich in scope and delighting in an eccentric and abundant embrace of life, I unpack the wrong instructions we’ve received when it comes to creating long-term, sustainable success.
Beyond embracing change, beyond being agile, Jacob’s insights I’ll demonstrate how important it is to adopt the concept of deep generalisation if you want to be able to shift with ease through every conceivable business and economic environment.
A provocative, enticing keynote which has proven to delight audiences, and change perspective – delivering a powerful combination of a new paradigm, challenge and hope for your audience.
Working with professional services firms across the world, I’ve been fascinated with just why some firms thrive, and others simply exist. Beyond the balance sheet and profit and loss statements, I’ve looked to best practice and its adoption to understand why the ‘lucky few‘ created thriving, sustainable companies.
Embracing the Feminine is the result of that exploration. In realising ‘Best Practice’ is, often, anything but, I unpack the fundamental differences in the masculine and feminine approach to business. I’ll explain why embracing the feminine is essential to a robust business.
A powerful keynote with fresh perspectives that eliminate the divisiveness created in traditional approaches to gender equality and intersectionality, I’ll give your audience the tools and the strategies to create a different future – starting now.
“Very thought-provoking. I came into this talk virtually disagreeing entirely with the concept. I’ve come out with much thinking to do and a possible conversion! Thank you Jacob.”
“Self-reflective deep generalist approach addressed extremely well and engaging. Excellently delivered and insightful!.”
“Engaging and passionate presenter who shared real-life experience with both good and bad to illustrate his key points – both entertaining and rewarding. Loved his point that you don’t have to be a genius to be a deep generalist.”