Sounds Reasonable

I’m 32 1/2 years old. My next birthday will be 33, and I will enter what some people refer to as ‘the Jesus year‘. For a whole combination of random thoughts intersecting, it occurred to me that I’m already working towards a nifty plan for the time period roughly associated with that year. Basically, I’m…

KPI Co-Founder Glen Carlson

3 Simple Sales Tips

I had the pleasure last month of spending two days with Nic Rixon running an internal Shirlaws Sales Conference. I’ve also just delivered two full days, one in Melbourne and one in Sydney, working the KPI alumni group on this topic as well. Needless to say, there have been loads of great frameworks, tips, and…

Happy Easter!

I think I stole this from Dave Barry’s blog, back in the days before I had my own business and was therefore dedicated to his many, many productivity enhancers. Every year I bring it out again, and I still love it! So Happy Easter everybody!    If you leave me, can I come too…? Click…

I do like Mondays (Tell me Why?)

I genuinely love Monday mornings. And I’m aware this makes me a little strange. Here’s why I do, and how I created that fabulous feeling when I wake up at the start of each week. Great Mondays are Created not Discovered Yes, “created”. Like most people, my love of Mondays was not natural. I never…

KPI Brand Accelerator Key Learnings

by Jacob Aldridge I’ve been a fan of KPI (that’s Key Person of Influence, not the other one) for many years now. As I’ve written elsewhere, KPI Founder Daniel Priestly was one of the first people I met in London, and in addition to learning from his experience I also stole one of his jokes.…

Coloured Socks

I wore orange socks to a sales meeting this morning. You probably know by now that I love colour, and I’m a fan of any unexpected additions to your world that can create positive responses, especially when they’re connected with your brand or business message. Several years ago, at a Shirlaws conference in the south…

Jacob Aldridge Business Coach Profile Photo

Your Photo is Your Brand: Overlooked Marketing Opportunities (2 of 3)

On a side note, I was in Hong Kong last week with the CEO of Shirlaws in Asia. He handed over his business card in a meeting, and had exactly the positive reaction I wrote about in the first of this short series of marketing articles. I suspect we’ll be doing a lot more business…

The Big Picture shows a Colourful Future

This post originally appeared on Shirlaws Online. It was written in 2007, when I was much newer to the world of business coaching. I’m re-publishing it for posterity, and because I’m amazed at how much I’ve changed in those 7 years. I must have been about fourteen when I got sick of having my pens…

Your Business Card: Overlooked Marketing Opportunities (1 of 3)

If you give me your business card, I will do one of two things with it: convert the data it contains to an electronic record, or add it to a pile in my office (and use DuckDuckGo to find your contact details if I ever need them again). This treatment of the business card as…