Prepare Yourself for a Counter-Cyclical Recession Response

As you can see if you click through to my original video on this topic, I didn’t think 2019 was heading for a Recession … but I did think it was crucial for every private enterprise to have their Recession-Readiness playbook just in case.

And 2020 turned into EXACTLY that “just in case”, which is when I launched my “Don’t Waste a Good Recession” video/podcast series and responded to the Coronavirus Recession in real time.

I don’t think the first half of 2025 is going to be dire. Among the many lead indicators I monitor, stockmarkets are choppy and uncertain – even being down 3% this week or 4% over the past month is hardly noteworthy YET. You may recall that stockmarkets are historically a good lead indicator of an economy, since market movers invest based on their prediction of future returns not current reality.

However, it’s healthy for the confidence of your business (and your family) that you are ready to respond in advance. This week I’m writing about the 5 recession responses I recommend precisely because emotions will push you to do the opposite.

Taking Responsibility When Uncertainty – or a Full Blown Recession – Hits

We must acknowledge our feelings, especially during uncertain times, without being beholden to our fears.

Knowing the natural emotional response … and the better strategic way to harness your feelings … will allow you to survive an unpredicted downturn, and possibly even grow because you can keep you head while all around are losing theirs.

Read the full article here, or watch the video below.