Since 2005, I have worked with more than 300 active growth businesses in Australia and the UK (where I have alternated my time), North America and Asia. My clients are private enterprises generating $1.5m-$17m in annual revenue, who average 30% revenue or profit growth working with me (depending on which is their focus).


The Business you had at the start of 2020 is not the business you will have at the end of the COVID-19 Recession.

How you respond now will determine whether you Dive, Survive, or Thrive between today and the end of 2021. My theme right now: Don't Waste a Good Recession.

I remember my first recession as a business coach, working in London and across Europe and North America during the global financial crisis. While today may seem unprecedented, experience has given us a roadmap to the other side and continued success.

This experience makes me one of the youngest advisors working in Australia to have actually helped small and medium-sized businesses (from $750,000 - $20 million) grow through a Recession. Based in Brisbane, Australia, I continue to work with and learn from companies around the world.

If you want energy, solutions, and expertise on your side - Read my latest guidance here, or Let's Chat.


Business advisor, Professional speaker, published author, world-traveller, TV-show host, podcaster, Guinness World Record holder, amazing father and loving husband.

I live an outrageous life, by helping others to do the same.

Say G'Day

I'm the smart and quirky business guy
who wants to to improve your life.


Pure business coaching is a waste of money.

Today, the term "business coach" just means "generic, unqualified consultant". Would you prefer something different?


From Recession experience to a Comprehensive Business Methodology, I'm the different you need.


Whether you want to Start-up, Scale-up, Step-up, or Sell-up, let's chat!


Monthly Update September 2019

Maybe I should be writing October’s already? (You can read last month’s update here; next month’s here.) Family If you’re just joining in, my beautiful wife and I took our (then) 4 month old daughter ‘on the road’ in August. She spent the whole of September outside of Australia, turning 6 months old on the…

Webinar Presentation Jacob Aldridge

Are You Failing by Doing the Right Thing? [ARCHIVE]

Originally published on the Shirlaws Business Coaching Blog, 2007-2010. I’m a big fan of the TV show House (that’s House M.D. for my US cousins). There was a great line on the show a few weeks ago, surprisingly not directed at the main character, about the difference between “saving patient lives” and “doing the right thing”. In other words, sometimes in a…


Monthly Update August 2019

Welcome to August’s monthly update, a month in which we visited 7 countries as a working, travelling, family. How did we survive? (You can read last month’s update here; And next month’s update here.) Family July was a taster, but August was when we took this show on the road. Flash has her first long…


The #3Drifters Grand Tour

DATELINE: Santorini, Greece I’m writing this post from the Cycladian island of Santorini, sitting on a balcony where I can see the bottomless blue Agean Sea on both sides of this narrow land and admiring the volcano which is slowly reforming in the middle of the caldera. The eruption that tore apart this island around…

Webinar Presentation Jacob Aldridge

Who's Your Business Geek? [ARCHIVE]

Originally published on the Shirlaws Business Coaching Blog, 2007-2010 . You’ve employed a CTO. There’s a dedicated IT function, and better still an outsourced IT team on contract to provide regular maintenance and proactive support. But have you got a Business Geek you can talk to? If the answer is ‘No’, you’re probably already asking…


Visionary Leaders Embrace Feminine Energy

Visionary Male Leaders (my new book) is now available for purchase! Learn how to use Masculine AND Feminine Energy to advance your business leadership skills


Who Would Win a Fight Between Tony Robbins, Jacob Aldridge, and an Inflatable Doll?

A lesson in Search Engine Optimisation (SEO), that sadly lacks a definitive answer to the Tony Robbins / Inflatable Doll battle question you ask.



Some business people share "endorsements", "testimonials", or "what people are saying". Me? I'm shameless - I love being praised, and I love sharing the love.

If you want to know what awesome looks like, read on...

“The value that Jacob added to our business is twofold. He lives the bigger game bringing a strong strategic perspective together with the ability to build process and structure to support the implementation of the strategy. Secondly his energy – he is always happy, always sees the positive and always happy to get his sleeves rolled up and get stuck in. He is a real asset to any business that has a passion to grow and make a difference.”

Juliet Turnbull,

“Jacob’s energy is boundless and his coaching capability immense. He is also a man of many talents. He was instrumental in devising and introducing our new newsletter across the business which has now touched several hundred of my clients and enabled me to connect with new friends. I value Jacob for the positive difference he has made for my business.”

Jim Henderson, Management Consultant,
Harrison James Partnership

“Jacob’s business insights and experiences are world-class. Great facilitator and invaluable as a coach.”

Jenny Vandyke, Principal Consultant, 
Zumbara Consulting

“His motivation and dedication are second to none and his personal and communication skills are really superb. I would recommend Jacob to anyone who wants to have absolute confidence that things – and the right things – will get done; and have a good time doing it.
Our only complaints remain his choice of jokes and ties.”

John Rosling, CEO,