Since 2005, I have worked with more than 300 active growth businesses in Australia and the UK (where I have alternated my time), North America and Asia. My clients are private enterprises generating $1.5m-$17m in annual revenue, who average 30% revenue or profit growth working with me (depending on which is their focus).


The Business you had at the start of 2020 is not the business you will have at the end of the COVID-19 Recession.

How you respond now will determine whether you Dive, Survive, or Thrive between today and the end of 2021. My theme right now: Don't Waste a Good Recession.

I remember my first recession as a business coach, working in London and across Europe and North America during the global financial crisis. While today may seem unprecedented, experience has given us a roadmap to the other side and continued success.

This experience makes me one of the youngest advisors working in Australia to have actually helped small and medium-sized businesses (from $750,000 - $20 million) grow through a Recession. Based in Brisbane, Australia, I continue to work with and learn from companies around the world.

If you want energy, solutions, and expertise on your side - Read my latest guidance here, or Let's Chat.


Business advisor, Professional speaker, published author, world-traveller, TV-show host, podcaster, Guinness World Record holder, amazing father and loving husband.

I live an outrageous life, by helping others to do the same.

Say G'Day

I'm the smart and quirky business guy
who wants to to improve your life.


Pure business coaching is a waste of money.

Today, the term "business coach" just means "generic, unqualified consultant". Would you prefer something different?


From Recession experience to a Comprehensive Business Methodology, I'm the different you need.


Whether you want to Start-up, Scale-up, Step-up, or Sell-up, let's chat!


Best sales advice

The Best Sales Advice I Ever Received

In 12 years of business, and 6 years of being in the real estate industry before then, I’ve experienced a LOT of sales training. So what was the best tip I ever received? Even now, sales coaching for small businesses is one of my most common projects, remains something that my coach works with me on,…

Australian Business Coach Jacob Aldridge presenting Episode 50 of the online business video series Blackboard Fridays

Happy 50th Episode to Blackboard Fridays!

I almost let this go without celebrating: my business web series Blackboard Fridays recently released its 50th Episode. We ran a special length episode for the milestone, titled ‘The Most Colourful Business Strategy in the World‘. After all, bringing colour and energy to your business planning process is what my team and I do every day….

Grow your Real Estate Office through Leadership Revenue Reputation and Wealth

Some Tips for the Graduating Class of 2017

Here in Australia, high school graduates are about to be released upon ‘the real world’. Incredibly, all of today’s grads were born after I myself graduated from high school in 1998. So here are some thoughts from my ‘lifetime’ of experience post-high school. Life isn’t fair. BUT you have the opportunity to make it unfair in…


Life is Like a Game of Chess

Approach life like a game of chess: 1) Have a firm end goal (like killing the opponent’s King) 2) Have some non negotiables about what’s important in your world (like protecting your own King). Understand that achieving point 1 is impossible if you sacrifice point 2 3) Know that sacrifices must be made – the…


Everyday Habits That Prepare You For Tougher Times

“We first make our habits, and then our habits make us.” John Dryden, 1631-1700 I’m really excited to welcome guest writer Salma El-Shurafa from The Pathway Project. Salma is an Executive Coach, based out of Dubai – I love her message and her writing style, so am delighted to feature her. by Salma El-Shurafa John Dryden…


There are only four good reasons to have a business website [Archive]

Originally published on the Shirlaws Business Coaching Blog, 2007-2010. There are only four good reasons to have a website. So why do so many businesses choose reason number five?  A recent web-based survey by AllBusiness.com indicated that only 55% of SMEs had a website. That means almost half do not have a website, and while I’m sure the…

Dont waste a good recession Nov economic overveiw

Get ready to execute your Post-Recession Strategy

November economic snapshot. Let’s talk execution! This month you’ll be pulled in many different directions. I’m here to remove some of the noise: Create a time for reflection, and celebrate your COVID Blessings. When bombarded with negativity farewelling 2020, ‘Decline the Invitation’. We are still in a Recession. Keep giving love to your clients. AND…



Some business people share "endorsements", "testimonials", or "what people are saying". Me? I'm shameless - I love being praised, and I love sharing the love.

If you want to know what awesome looks like, read on...

“The value that Jacob added to our business is twofold. He lives the bigger game bringing a strong strategic perspective together with the ability to build process and structure to support the implementation of the strategy. Secondly his energy – he is always happy, always sees the positive and always happy to get his sleeves rolled up and get stuck in. He is a real asset to any business that has a passion to grow and make a difference.”

Juliet Turnbull,

“Jacob’s energy is boundless and his coaching capability immense. He is also a man of many talents. He was instrumental in devising and introducing our new newsletter across the business which has now touched several hundred of my clients and enabled me to connect with new friends. I value Jacob for the positive difference he has made for my business.”

Jim Henderson, Management Consultant,
Harrison James Partnership

“Jacob’s business insights and experiences are world-class. Great facilitator and invaluable as a coach.”

Jenny Vandyke, Principal Consultant, 
Zumbara Consulting

“His motivation and dedication are second to none and his personal and communication skills are really superb. I would recommend Jacob to anyone who wants to have absolute confidence that things – and the right things – will get done; and have a good time doing it.
Our only complaints remain his choice of jokes and ties.”

John Rosling, CEO,