Since 2005, I have worked with more than 300 active growth businesses in Australia and the UK (where I have alternated my time), North America and Asia. My clients are private enterprises generating $1.5m-$17m in annual revenue, who average 30% revenue or profit growth working with me (depending on which is their focus).


The Business you had at the start of 2020 is not the business you will have at the end of the COVID-19 Recession.

How you respond now will determine whether you Dive, Survive, or Thrive between today and the end of 2021. My theme right now: Don't Waste a Good Recession.

I remember my first recession as a business coach, working in London and across Europe and North America during the global financial crisis. While today may seem unprecedented, experience has given us a roadmap to the other side and continued success.

This experience makes me one of the youngest advisors working in Australia to have actually helped small and medium-sized businesses (from $750,000 - $20 million) grow through a Recession. Based in Brisbane, Australia, I continue to work with and learn from companies around the world.

If you want energy, solutions, and expertise on your side - Read my latest guidance here, or Let's Chat.


Business advisor, Professional speaker, published author, world-traveller, TV-show host, podcaster, Guinness World Record holder, amazing father and loving husband.

I live an outrageous life, by helping others to do the same.

Say G'Day

I'm the smart and quirky business guy
who wants to to improve your life.


Pure business coaching is a waste of money.

Today, the term "business coach" just means "generic, unqualified consultant". Would you prefer something different?


From Recession experience to a Comprehensive Business Methodology, I'm the different you need.


Whether you want to Start-up, Scale-up, Step-up, or Sell-up, let's chat!


IN THE MEDIA: What difference your book makes in the world

Source: Non Fiction Authors Association On the publication of The Start-up Business Guide, I was asked by the Non Fiction Authors Association (along with others) “What difference do you hope to make in the world with your books?” Clearly those of us who write and publish books do so because we believe they can add…


Good Recession Presentation #4 09.04.2020

“Leaders Feel the Fear and Do it Anyway.” This is the fourth of our regular pandemic recession reality videos, hosted by international business advisor Jacob Aldridge: Welcome 00:00 Meditation 00:35 Economic Snapshot 04:17 How to Respond Priorities for NEXT week 06:12 Review the Previous Priorities – Are you up to date? 07:00 How to Respond…


IN THE MEDIA: Crooning and Grooving in Virginia

Source: Slate I’m not much of a ‘Dear Abby’ fan, but Slate‘s ‘Care and Feeding’ column seemed like the perfect place to ask a critical parenting question of mine! As the father of a newborn daughter, I’m loving all the opportunities to lullaby her to sleep. However, I didn’t see the point in learning a…


Good Recession Presentation #3 03.04.2020

“LOST? Strengthen Your Client, Community, and Advisory Tribe.” This is the third of our regular pandemic recession reality videos, hosted by international business advisor Jacob Aldridge: Welcome 00:00 Meditation 00:45 Economic Snapshot 05:50 The Great Horse Manure Crisis of 1894 10:53 How to Respond NEXT week 19:20 How to Pivot your Product in a Recession…

Don't waste a good recession

Good Recession Presentation #2 29.03.2020

Supporting documents from Webinar 2 Here are the supporting documents from Webinar #2 of the “Don’t Waste a Good Recession” program. The Webinar ran in a Live Facebook Group discussion on Friday 27/03/2020 and related to the week commencing Sunday 29/03/2020. If you find these valuable, please join our Facebook Group (and share with your…

How Coaching works with Jacob Aldridge

Technology Trends for Businesses in 2008 [Archive]

Originally published on the Shirlaws Business Coaching Blog, 2007-2010. VoIP Why? Cost efficient, close to free telephony. I’ve heard of that, but exactly what is it? Historically, telephones have transferred your voice, converted and interpreted by receivers, through increasingly efficient materials from copper lines to fibre optics. VoIP stands for ‘Voice over Internet Protocol’, and…


SO WHAT?! Economic Snapshot and SME Forecast for August 2020

Every month I prepare an Economic Snapshot – to track the Recession, pinpoint the Recovery, and help you make better decisions in your business. Subscribe here for updates by email. Love your business? Remember to Like and Subscribe to “Don’t Waste a Good Recession”. Since the world changed in March 2020, our Economic Snapshot has…



Some business people share "endorsements", "testimonials", or "what people are saying". Me? I'm shameless - I love being praised, and I love sharing the love.

If you want to know what awesome looks like, read on...

“The value that Jacob added to our business is twofold. He lives the bigger game bringing a strong strategic perspective together with the ability to build process and structure to support the implementation of the strategy. Secondly his energy – he is always happy, always sees the positive and always happy to get his sleeves rolled up and get stuck in. He is a real asset to any business that has a passion to grow and make a difference.”

Juliet Turnbull,

“Jacob’s energy is boundless and his coaching capability immense. He is also a man of many talents. He was instrumental in devising and introducing our new newsletter across the business which has now touched several hundred of my clients and enabled me to connect with new friends. I value Jacob for the positive difference he has made for my business.”

Jim Henderson, Management Consultant,
Harrison James Partnership

“Jacob’s business insights and experiences are world-class. Great facilitator and invaluable as a coach.”

Jenny Vandyke, Principal Consultant, 
Zumbara Consulting

“His motivation and dedication are second to none and his personal and communication skills are really superb. I would recommend Jacob to anyone who wants to have absolute confidence that things – and the right things – will get done; and have a good time doing it.
Our only complaints remain his choice of jokes and ties.”

John Rosling, CEO,