Since 2005, I have worked with more than 300 active growth businesses in Australia and the UK (where I have alternated my time), North America and Asia. My clients are private enterprises generating $1.5m-$17m in annual revenue, who average 30% revenue or profit growth working with me (depending on which is their focus).


The Business you had at the start of 2020 is not the business you will have at the end of the COVID-19 Recession.

How you respond now will determine whether you Dive, Survive, or Thrive between today and the end of 2021. My theme right now: Don't Waste a Good Recession.

I remember my first recession as a business coach, working in London and across Europe and North America during the global financial crisis. While today may seem unprecedented, experience has given us a roadmap to the other side and continued success.

This experience makes me one of the youngest advisors working in Australia to have actually helped small and medium-sized businesses (from $750,000 - $20 million) grow through a Recession. Based in Brisbane, Australia, I continue to work with and learn from companies around the world.

If you want energy, solutions, and expertise on your side - Read my latest guidance here, or Let's Chat.


Business advisor, Professional speaker, published author, world-traveller, TV-show host, podcaster, Guinness World Record holder, amazing father and loving husband.

I live an outrageous life, by helping others to do the same.

Say G'Day

I'm the smart and quirky business guy
who wants to to improve your life.


Pure business coaching is a waste of money.

Today, the term "business coach" just means "generic, unqualified consultant". Would you prefer something different?


From Recession experience to a Comprehensive Business Methodology, I'm the different you need.


Whether you want to Start-up, Scale-up, Step-up, or Sell-up, let's chat!


Benchmark Business Indicators during the Coronavirus Recession

In Business we can obsess over the Future, and chase the ‘Lead Indicators’ that help us predict it. We can lament the Past, and the ‘Lag Indicators’ that tell the story of what might have been. But when it comes to making better business decisions, there is only one time that matters: the Present, what…


Hold Your Breath or Go For Broke? [Archive]

Originally published on the Shirlaws Business Coaching Blog, 2007-2010. I had the benefit last week of chairing an expert panel discussion addressing ‘Business in Uncertain Times’. The core question was whether, at this time, businesses and their owners should Hold their Breath or Go for Broke at the opportunities that exist. Ultimately, of course, the answer from the panel was…

Participants at a Group Coaching Workshop

How to Establish Your Advisory Board (and how much it costs)

I’m writing this guide in June 2020 – in the middle of the Coronavirus Recession. You may have seen my general videos addressing: How to build your Recession War Cabinet during the Response Phase of a Recession How to evolve your Advisory Board into the Plan Phase of a Recession Now it’s time to get…


Complete “How To Guide” for Business Strategy with 35 – 120 Employees

Welcome to The Complete How To Guide for Business Strategy as a Mid-Tier Organisation with 35-120 Staff. Creating a Strategic Planning ‘System’ at your size business is different to smaller (2-12 or 12-35 staff) or larger (120+ people) businesses. In this Guide: Learn how to do it yourself Download our guides and templates Upskill with…


Complete “How To Guide” for Business Strategy with 12 – 35 Employees

Welcome to The Complete How To Guide for Business Strategy as an SME with 12-35 Staff. Creating a Strategic Planning ‘System’ at your size business is different to smaller (2-12 staff) or larger (35+) businesses. In this Guide: Learn how to do it yourself Download our guides and templates Upskill with short, specific videos Make…

Work with Jacob Aldridge

How to Run Better Business Meetings

Most businesses think they have too many meetings. In reality they don’t have enough, they just have the wrong meetings and run them inefficiently. Change that!


IN THE MEDIA: How to prevent a K-shaped economic recovery

Source: In The Black Most economists agree that the gulf between rich and poor has widened as the result of the COVID-19 pandemic, raising concerns about a “K shaped” recovery. In the early days of the COVID-19 pandemic, many economists were hoping for a V-shaped recovery – a brief spell in the economic doldrums followed…



Some business people share "endorsements", "testimonials", or "what people are saying". Me? I'm shameless - I love being praised, and I love sharing the love.

If you want to know what awesome looks like, read on...

“The value that Jacob added to our business is twofold. He lives the bigger game bringing a strong strategic perspective together with the ability to build process and structure to support the implementation of the strategy. Secondly his energy – he is always happy, always sees the positive and always happy to get his sleeves rolled up and get stuck in. He is a real asset to any business that has a passion to grow and make a difference.”

Juliet Turnbull,

“Jacob’s energy is boundless and his coaching capability immense. He is also a man of many talents. He was instrumental in devising and introducing our new newsletter across the business which has now touched several hundred of my clients and enabled me to connect with new friends. I value Jacob for the positive difference he has made for my business.”

Jim Henderson, Management Consultant,
Harrison James Partnership

“Jacob’s business insights and experiences are world-class. Great facilitator and invaluable as a coach.”

Jenny Vandyke, Principal Consultant, 
Zumbara Consulting

“His motivation and dedication are second to none and his personal and communication skills are really superb. I would recommend Jacob to anyone who wants to have absolute confidence that things – and the right things – will get done; and have a good time doing it.
Our only complaints remain his choice of jokes and ties.”

John Rosling, CEO,