Last month I wrote about how to create time each month for consistent content creation. Once people realise that half a day each month is only 2.5% of their time, their next objection is “But I don’t Know Where to Start”. So here is how to start: Head to https://answerthepublic.com/ Type in some key words...
As we approach Episode 100 of Blackboard Fridays, my weekly video series for mid-tier business owner, I’m increasingly asked about how to create consistent marketing activity. Consistent Marketing Activity The first and most important rule is that marketing activity won’t just happen. It’s rarely (if ever) going to be Urgent, which means if you don’t...
Source: Canstar Finance. by Canstar Finance This is a decade where financial decisions can become more complex and costly as you may travel through some common rites of passage, like career changes, getting married, starting a family and buying your own home… International business coach Jacob Aldridge says, ““Our life plateaued, comfortably, the year we...
Source: Elite Agent magazine by Jacob Aldridge The launch this week of #RealReach, my online coaching and training platform for Real Estate Principals, reminded me to share this recent article I was asked to write for Elite Agent magazine. AFTER 17 YEARS IN REAL ESTATE, business coach Jacob Aldridge has sat through more than 6,800...
No, it’s not what you think… Based on the title of this post, you may be thinking that I’ve taken up driving for Uber – adding another income stream to the family trust, possibly for the sole purpose of buying an $800 bottle of red wine. If you’ve ever seen me drive, be glad that...
In the Start Up phase of any business, bringing in revenue (through marketing and sales) needs to be the focus. So how do you do it? I break my thinking down into Outbound (where I’m pushing the relationship) and Inbound (where the leads come to me). Inbound is obviously ideal, but takes time to build...