I wore orange socks to a sales meeting this morning. You probably know by now that I love colour, and I’m a fan of any unexpected additions to your world that can create positive responses, especially when they’re connected with your brand or business message. Several years ago, at a Shirlaws conference in the south...
On a side note, I was in Hong Kong last week with the CEO of Shirlaws in Asia. He handed over his business card in a meeting, and had exactly the positive reaction I wrote about in the first of this short series of marketing articles. I suspect we’ll be doing a lot more business...
This post originally appeared on Shirlaws Online. It was written in 2007, when I was much newer to the world of business coaching. I’m re-publishing it for posterity, and because I’m amazed at how much I’ve changed in those 7 years. I must have been about fourteen when I got sick of having my pens...
If you give me your business card, I will do one of two things with it: convert the data it contains to an electronic record, or add it to a pile in my office (and use DuckDuckGo to find your contact details if I ever need them again). This treatment of the business card as...
Having been a business coach since 2006, I’m often asked by business owners and potential coaches to define what makes a business coach or a business coaching company great. In my observation and experience, great business coaching that delivers great business results will excel in four characteristics. 1. Business Business coaches need to understand and...
