Since 2005, I have worked with more than 300 active growth businesses in Australia and the UK (where I have alternated my time), North America and Asia. My clients are private enterprises generating $1.5m-$17m in annual revenue, who average 30% revenue or profit growth working with me (depending on which is their focus).


The Business you had at the start of 2020 is not the business you will have at the end of the COVID-19 Recession.

How you respond now will determine whether you Dive, Survive, or Thrive between today and the end of 2021. My theme right now: Don't Waste a Good Recession.

I remember my first recession as a business coach, working in London and across Europe and North America during the global financial crisis. While today may seem unprecedented, experience has given us a roadmap to the other side and continued success.

This experience makes me one of the youngest advisors working in Australia to have actually helped small and medium-sized businesses (from $750,000 - $20 million) grow through a Recession. Based in Brisbane, Australia, I continue to work with and learn from companies around the world.

If you want energy, solutions, and expertise on your side - Read my latest guidance here, or Let's Chat.


Business advisor, Professional speaker, published author, world-traveller, TV-show host, podcaster, Guinness World Record holder, amazing father and loving husband.

I live an outrageous life, by helping others to do the same.

Say G'Day

I'm the smart and quirky business guy
who wants to to improve your life.


Pure business coaching is a waste of money.

Today, the term "business coach" just means "generic, unqualified consultant". Would you prefer something different?


From Recession experience to a Comprehensive Business Methodology, I'm the different you need.


Whether you want to Start-up, Scale-up, Step-up, or Sell-up, let's chat!


B105 Black Thunders

The Trillion-Dollar Ripple Effect of Autonomous Cars

The prospect of self-driving, likely electric, vehicles for personal use excites me enormously. (I’m a terrible driver). What excites me even more is the trillion-dollar ripple effect these will create for other businesses. Who’s Going to Invent the Autonomous Car? The primary business model for Autonomous Vehicles will combine: Hardware Platform (Software) Legislation, and Culture….


IN THE MEDIA: Do you Know Your Number?

Source: Business Acumen Magazine If you own a private enterprise in Australia then you have “a number”. This is your end game, your commercial vision, the sale figure you believe will see you happily sail into the sunset. What you may not know is your Numbers – plural. These are the periods of No Man’s…


IN THE MEDIA: Are you Really an Entrepreneur?

Source: Smart Company by Nina Hendy The term entrepreneur has become a buzzword in recent years, but is it being grossly over-used? How do you know when you’re an entrepreneur? And should you stop calling yourself one? International business coach Jacob Aldridge offers great description… Read the whole article here

Webinar Presentation Jacob Aldridge

“Flower of Business,” a combat manual

With respect to the greatest fencing-master of the late 1300s, Fiore Furlan dei Liberi da Premariacco, and his manual Fior di Battaglia (Flower of Battle). [1] Jacob Aldridge: “As a young man I desired to learn authentic business, including the art of fighting for profit with sales, products, channels, brand and necessary infrastructure, on my own…


The Peter Principle, Dilbert Principle, and Imposter Syndrome

If it’s one thing worse than reporting to an incompetent manager, it’s being a manager and constantly feeling you’re inadequate. So why do useless people win promotions, and how do you make sure you’re not one of them? One of my favourite management philosophies, The Peter Principle, observes that “managers rise to the level of…


My Pond Theory Part II, or How Social Networks Avoid Failing [Archive]

Originally published on the Shirlaws Business Coaching Blog, 2007-2010. How to change So I think I have the answer to why, as they currently exist, social networks must ‘fail’. (You will have noted I put ‘fail’ in inverted commas. Many will succeed in their own way, by staying small and avoiding this issue. Most of those…


My Pond Theory, or Why Social Networks Must ‘Fail’ [Archive]

Originally published on the Shirlaws Business Coaching Blog, 2007-2010. If social groups are valued by their size and Google ranking, why does my favourite site work so hard to remain anonymous?  I’ve noted before that the main Social Networks (like MySpace and Facebook) each had their own position in the market, but are now pursuing the seemingly…



Some business people share "endorsements", "testimonials", or "what people are saying". Me? I'm shameless - I love being praised, and I love sharing the love.

If you want to know what awesome looks like, read on...

“The value that Jacob added to our business is twofold. He lives the bigger game bringing a strong strategic perspective together with the ability to build process and structure to support the implementation of the strategy. Secondly his energy – he is always happy, always sees the positive and always happy to get his sleeves rolled up and get stuck in. He is a real asset to any business that has a passion to grow and make a difference.”

Juliet Turnbull,

“Jacob’s energy is boundless and his coaching capability immense. He is also a man of many talents. He was instrumental in devising and introducing our new newsletter across the business which has now touched several hundred of my clients and enabled me to connect with new friends. I value Jacob for the positive difference he has made for my business.”

Jim Henderson, Management Consultant,
Harrison James Partnership

“Jacob’s business insights and experiences are world-class. Great facilitator and invaluable as a coach.”

Jenny Vandyke, Principal Consultant, 
Zumbara Consulting

“His motivation and dedication are second to none and his personal and communication skills are really superb. I would recommend Jacob to anyone who wants to have absolute confidence that things – and the right things – will get done; and have a good time doing it.
Our only complaints remain his choice of jokes and ties.”

John Rosling, CEO,