Since 2005, I have worked with more than 300 active growth businesses in Australia and the UK (where I have alternated my time), North America and Asia. My clients are private enterprises generating $1.5m-$17m in annual revenue, who average 30% revenue or profit growth working with me (depending on which is their focus).


The Business you had at the start of 2020 is not the business you will have at the end of the COVID-19 Recession.

How you respond now will determine whether you Dive, Survive, or Thrive between today and the end of 2021. My theme right now: Don't Waste a Good Recession.

I remember my first recession as a business coach, working in London and across Europe and North America during the global financial crisis. While today may seem unprecedented, experience has given us a roadmap to the other side and continued success.

This experience makes me one of the youngest advisors working in Australia to have actually helped small and medium-sized businesses (from $750,000 - $20 million) grow through a Recession. Based in Brisbane, Australia, I continue to work with and learn from companies around the world.

If you want energy, solutions, and expertise on your side - Read my latest guidance here, or Let's Chat.


Business advisor, Professional speaker, published author, world-traveller, TV-show host, podcaster, Guinness World Record holder, amazing father and loving husband.

I live an outrageous life, by helping others to do the same.

Say G'Day

I'm the smart and quirky business guy
who wants to to improve your life.


Pure business coaching is a waste of money.

Today, the term "business coach" just means "generic, unqualified consultant". Would you prefer something different?


From Recession experience to a Comprehensive Business Methodology, I'm the different you need.


Whether you want to Start-up, Scale-up, Step-up, or Sell-up, let's chat!


3 Portraits of my Grandma, for her 80th Birthday

Today, January 19 2015, is my paternal Grandma’s 80th birthday. Or at least, it would have been if she were still alive. Grandma died in May 2013. I was overseas on holiday at the time – her health hadn’t been great, but it had been a slow decline over many years so her hospitalisation and…

KPI Co-Founder Glen Carlson

Your January Strategy Day is a Waste of Time, but it Doesn’t Have to Be

by Jacob Aldridge, Business coach in Brisbane Australia j.aldridge@businessdepot.com.au That’s a tactic that will save you an hour and waste you an entire year designing and executing the wrong strategy. In the snows of North Dakota, overlooking Bondi Beach, and here where I’m based in damp, sub-tropical Brisbane Australia, businesses of all sizes are gathering…


Where New Year Business Reviews Go Wrong

It’s that time of the year again – even businesses make New Year’s Resolutions which they rarely keep. Depending on the size of your organisation, these might be the individual business owner taking pause or even the annual January strategy retreat designed to create a focus for the year ahead (I run a few of these…


IN THE MEDIA: What Really Happens on Conference Calls

Source: Sydney Morning Herald Whether it’s online shopping or washing the dishes, many are guilty of getting off task during conference calls. Brisbane-based business coach Jacob Aldridge times his conference calls to coincide with… Click here to read the full article.


IN THE MEDIA: More Business Plan Questions

Source: Brisbane Times. Most business advisors and business coaches recommend drawing up a business plan, but many SME owners opt to go without. “A business plan would have slowed us down,” Eve John says. “It just seemed a little bit too rigid.” Jacob Aldridge is an international Shirlaws business coach, and has one simple piece…

How Coaching works with Jacob Aldridge

Technology Trends for Businesses in 2008 [Archive]

Originally published on the Shirlaws Business Coaching Blog, 2007-2010. VoIP Why? Cost efficient, close to free telephony. I’ve heard of that, but exactly what is it? Historically, telephones have transferred your voice, converted and interpreted by receivers, through increasingly efficient materials from copper lines to fibre optics. VoIP stands for ‘Voice over Internet Protocol’, and…


SO WHAT?! Economic Snapshot and SME Forecast for August 2020

Every month I prepare an Economic Snapshot – to track the Recession, pinpoint the Recovery, and help you make better decisions in your business. Subscribe here for updates by email. Love your business? Remember to Like and Subscribe to “Don’t Waste a Good Recession”. Since the world changed in March 2020, our Economic Snapshot has…



Some business people share "endorsements", "testimonials", or "what people are saying". Me? I'm shameless - I love being praised, and I love sharing the love.

If you want to know what awesome looks like, read on...

“The value that Jacob added to our business is twofold. He lives the bigger game bringing a strong strategic perspective together with the ability to build process and structure to support the implementation of the strategy. Secondly his energy – he is always happy, always sees the positive and always happy to get his sleeves rolled up and get stuck in. He is a real asset to any business that has a passion to grow and make a difference.”

Juliet Turnbull,

“Jacob’s energy is boundless and his coaching capability immense. He is also a man of many talents. He was instrumental in devising and introducing our new newsletter across the business which has now touched several hundred of my clients and enabled me to connect with new friends. I value Jacob for the positive difference he has made for my business.”

Jim Henderson, Management Consultant,
Harrison James Partnership

“Jacob’s business insights and experiences are world-class. Great facilitator and invaluable as a coach.”

Jenny Vandyke, Principal Consultant, 
Zumbara Consulting

“His motivation and dedication are second to none and his personal and communication skills are really superb. I would recommend Jacob to anyone who wants to have absolute confidence that things – and the right things – will get done; and have a good time doing it.
Our only complaints remain his choice of jokes and ties.”

John Rosling, CEO,