On a side note, I was in Hong Kong last week with the CEO of Shirlaws in Asia. He handed over his business card in a meeting, and had exactly the positive reaction I wrote about in the first of this short series of marketing articles. I suspect we’ll be doing a lot more business...

If you give me your business card, I will do one of two things with it: convert the data it contains to an electronic record, or add it to a pile in my office (and use DuckDuckGo to find your contact details if I ever need them again). This treatment of the business card as...