IN THE MEDIA: What difference your book makes in the world

Source: Non Fiction Authors Association

On the publication of The Start-up Business Guide, I was asked by the Non Fiction Authors Association (along with others) “What difference do you hope to make in the world with your books?”

Clearly those of us who write and publish books do so because we believe they can add value to those who read them (and add value in a way that blogs or videos or podcasts do not).

So what was my answer?

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