Since 2005, I have worked with more than 300 active growth businesses in Australia and the UK (where I have alternated my time), North America and Asia. My clients are private enterprises generating $1.5m-$17m in annual revenue, who average 30% revenue or profit growth working with me (depending on which is their focus).


The Business you had at the start of 2020 is not the business you will have at the end of the COVID-19 Recession.

How you respond now will determine whether you Dive, Survive, or Thrive between today and the end of 2021. My theme right now: Don't Waste a Good Recession.

I remember my first recession as a business coach, working in London and across Europe and North America during the global financial crisis. While today may seem unprecedented, experience has given us a roadmap to the other side and continued success.

This experience makes me one of the youngest advisors working in Australia to have actually helped small and medium-sized businesses (from $750,000 - $20 million) grow through a Recession. Based in Brisbane, Australia, I continue to work with and learn from companies around the world.

If you want energy, solutions, and expertise on your side - Read my latest guidance here, or Let's Chat.


Business advisor, Professional speaker, published author, world-traveller, TV-show host, podcaster, Guinness World Record holder, amazing father and loving husband.

I live an outrageous life, by helping others to do the same.

Say G'Day

I'm the smart and quirky business guy
who wants to to improve your life.


Pure business coaching is a waste of money.

Today, the term "business coach" just means "generic, unqualified consultant". Would you prefer something different?


From Recession experience to a Comprehensive Business Methodology, I'm the different you need.


Whether you want to Start-up, Scale-up, Step-up, or Sell-up, let's chat!


What Insurances should you buy When?

I like being transparent about my financial decisions in life, because I know how much more valuable real-life experience is rather than hypotheticals. Plus, we’re doing pretty well financially on our road to Financial Independence, so I figure I’m actually a good role model. I was recently asked about my insurance situation, so thought I…


My ‘Real Name’ Policy on Social Media

I probably spend too much time on Social Media: but at least I do it in the open! I’m most active on Twitter and LinkedIn, but also enjoy the engagement of the communities over at Hacker News and some sub-Reddits. One discussion that comes up from time-to-time is the use of one’s ‘Real Name’ versus…

KPI Co-Founder Glen Carlson

How to start a freelance website design business

If I were starting a freelance website design business, here is what I would do to get profitable quickly. Every business needs a website, and platforms like WordPress mean creating websites is an attractive opportunity for freelancers and small business owners. While many freelancers have technical knowledge, even expertise, the reality is that being successful…


3 Lifehacks for Brisbane Real Estate Agents

The more time I spend working with top performing agencies – and the real estate agents who work within them – the more I recognise how much expectations have changed since I started in this industry back in May 2000. In particular, today’s best real estate agents have a commitment to, and awareness of, their…


Introducing Blackboard Fridays for Business Owners

Don’t have time to read? Sign up at www.blackboardfridays.com.au now! As every business owner knows, the benefits in being surrounded by a great team are enormous – it’s the reason we choose to employ people and grow, allowing us to do what we do best in helping our clients. Part of my decision last year…


Visionary Leaders Embrace Feminine Energy

Visionary Male Leaders (my new book) is now available for purchase! Learn how to use Masculine AND Feminine Energy to advance your business leadership skills


Who Would Win a Fight Between Tony Robbins, Jacob Aldridge, and an Inflatable Doll?

A lesson in Search Engine Optimisation (SEO), that sadly lacks a definitive answer to the Tony Robbins / Inflatable Doll battle question you ask.



Some business people share "endorsements", "testimonials", or "what people are saying". Me? I'm shameless - I love being praised, and I love sharing the love.

If you want to know what awesome looks like, read on...

“The value that Jacob added to our business is twofold. He lives the bigger game bringing a strong strategic perspective together with the ability to build process and structure to support the implementation of the strategy. Secondly his energy – he is always happy, always sees the positive and always happy to get his sleeves rolled up and get stuck in. He is a real asset to any business that has a passion to grow and make a difference.”

Juliet Turnbull,

“Jacob’s energy is boundless and his coaching capability immense. He is also a man of many talents. He was instrumental in devising and introducing our new newsletter across the business which has now touched several hundred of my clients and enabled me to connect with new friends. I value Jacob for the positive difference he has made for my business.”

Jim Henderson, Management Consultant,
Harrison James Partnership

“Jacob’s business insights and experiences are world-class. Great facilitator and invaluable as a coach.”

Jenny Vandyke, Principal Consultant, 
Zumbara Consulting

“His motivation and dedication are second to none and his personal and communication skills are really superb. I would recommend Jacob to anyone who wants to have absolute confidence that things – and the right things – will get done; and have a good time doing it.
Our only complaints remain his choice of jokes and ties.”

John Rosling, CEO,