Since 2005, I have worked with more than 300 active growth businesses in Australia and the UK (where I have alternated my time), North America and Asia. My clients are private enterprises generating $1.5m-$17m in annual revenue, who average 30% revenue or profit growth working with me (depending on which is their focus).


The Business you had at the start of 2020 is not the business you will have at the end of the COVID-19 Recession.

How you respond now will determine whether you Dive, Survive, or Thrive between today and the end of 2021. My theme right now: Don't Waste a Good Recession.

I remember my first recession as a business coach, working in London and across Europe and North America during the global financial crisis. While today may seem unprecedented, experience has given us a roadmap to the other side and continued success.

This experience makes me one of the youngest advisors working in Australia to have actually helped small and medium-sized businesses (from $750,000 - $20 million) grow through a Recession. Based in Brisbane, Australia, I continue to work with and learn from companies around the world.

If you want energy, solutions, and expertise on your side - Read my latest guidance here, or Let's Chat.


Business advisor, Professional speaker, published author, world-traveller, TV-show host, podcaster, Guinness World Record holder, amazing father and loving husband.

I live an outrageous life, by helping others to do the same.

Say G'Day

I'm the smart and quirky business guy
who wants to to improve your life.


Pure business coaching is a waste of money.

Today, the term "business coach" just means "generic, unqualified consultant". Would you prefer something different?


From Recession experience to a Comprehensive Business Methodology, I'm the different you need.


Whether you want to Start-up, Scale-up, Step-up, or Sell-up, let's chat!


8 Seconds, 8 Years, 8 Decades

Today is the 8th Anniversary of the day I married my beautiful wife. And it got me thinking about time. For a bull rider, the magic time is 8 Seconds. That’s how long they need to stay atop their bucking steed to be crowned rodeo champion. When victories and careers are on the line, those…


Why Open Agent, Rate My Agent, Local Agent Finder etc will be the next Yellow Pages

With all the talk of Purplebricks being an Uber-like disruption to the Australian real estate industry (haha!), I want to focus on a less flattering analogy. In 2006, one of my first client projects – for a marketing agency – was conducting a profit analysis. They had about 80 active clients, so we had the…

Free Business Events Brisbane Australia

It’s EMSA Time! Email Marketing Summit Australia, 2016

If you’ve stalked me on Twitter recently, you may have noticed that this is my current pinned tweet: That time you’re applying to be a Conference Speaker…and you realise the banner is…you as a Conference Speaker! pic.twitter.com/2ifX6MbyN3 — Jacob Aldridge (@jacobaldridge) June 17, 2016 The picture is from last year’s Email Marketing Summit Australia (EMSA)…


Do Real Estate Agents need a Personal Brand?

The importance of personal branding is an important question for real estate agents, and their principals. In largely franchised industries, like Real Estate, the topic of Brand is often ignored because it’s easy to assume that your ‘brand’ is simply the corporate branding of names, colours, and logos. In reality, brand, branding and marketing are…

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5 Mission Critical Lessons from AREC 2016

As a special bonus for all the Real Reach fans, we’ve distilled two days (and 35 speakers) worth of the Australian Real Estate Conference (AREC 2016) into these 5 Mission Critical points for Principals. The theme of AREC 2016 was Rainmakers, and the focus on top performing sales agents – rather than business leadership and…


Visionary Leaders Embrace Feminine Energy

Visionary Male Leaders (my new book) is now available for purchase! Learn how to use Masculine AND Feminine Energy to advance your business leadership skills


Who Would Win a Fight Between Tony Robbins, Jacob Aldridge, and an Inflatable Doll?

A lesson in Search Engine Optimisation (SEO), that sadly lacks a definitive answer to the Tony Robbins / Inflatable Doll battle question you ask.



Some business people share "endorsements", "testimonials", or "what people are saying". Me? I'm shameless - I love being praised, and I love sharing the love.

If you want to know what awesome looks like, read on...

“The value that Jacob added to our business is twofold. He lives the bigger game bringing a strong strategic perspective together with the ability to build process and structure to support the implementation of the strategy. Secondly his energy – he is always happy, always sees the positive and always happy to get his sleeves rolled up and get stuck in. He is a real asset to any business that has a passion to grow and make a difference.”

Juliet Turnbull,

“Jacob’s energy is boundless and his coaching capability immense. He is also a man of many talents. He was instrumental in devising and introducing our new newsletter across the business which has now touched several hundred of my clients and enabled me to connect with new friends. I value Jacob for the positive difference he has made for my business.”

Jim Henderson, Management Consultant,
Harrison James Partnership

“Jacob’s business insights and experiences are world-class. Great facilitator and invaluable as a coach.”

Jenny Vandyke, Principal Consultant, 
Zumbara Consulting

“His motivation and dedication are second to none and his personal and communication skills are really superb. I would recommend Jacob to anyone who wants to have absolute confidence that things – and the right things – will get done; and have a good time doing it.
Our only complaints remain his choice of jokes and ties.”

John Rosling, CEO,