Since 2005, I have worked with more than 300 active growth businesses in Australia and the UK (where I have alternated my time), North America and Asia. My clients are private enterprises generating $1.5m-$17m in annual revenue, who average 30% revenue or profit growth working with me (depending on which is their focus).


The Business you had at the start of 2020 is not the business you will have at the end of the COVID-19 Recession.

How you respond now will determine whether you Dive, Survive, or Thrive between today and the end of 2021. My theme right now: Don't Waste a Good Recession.

I remember my first recession as a business coach, working in London and across Europe and North America during the global financial crisis. While today may seem unprecedented, experience has given us a roadmap to the other side and continued success.

This experience makes me one of the youngest advisors working in Australia to have actually helped small and medium-sized businesses (from $750,000 - $20 million) grow through a Recession. Based in Brisbane, Australia, I continue to work with and learn from companies around the world.

If you want energy, solutions, and expertise on your side - Read my latest guidance here, or Let's Chat.


Business advisor, Professional speaker, published author, world-traveller, TV-show host, podcaster, Guinness World Record holder, amazing father and loving husband.

I live an outrageous life, by helping others to do the same.

Say G'Day

I'm the smart and quirky business guy
who wants to to improve your life.


Pure business coaching is a waste of money.

Today, the term "business coach" just means "generic, unqualified consultant". Would you prefer something different?


From Recession experience to a Comprehensive Business Methodology, I'm the different you need.


Whether you want to Start-up, Scale-up, Step-up, or Sell-up, let's chat!


Novel Corona Virus

IN THE MEDIA: 5 Ways Managing Partners Must Respond

Source: Lawyers Weekly The sudden collapse of global share markets, supply chains, and consumer confidence linked to the COVID-19 outbreak risks creating the fastest economic downturn and first Australia recession in three decades. Law firm partners, particularly managing partners and those who own boutique firms, must respond now to reduce their fallout, writes advisor Jacob…

Jacob Aldridge Don't Waste a Good recession Webinar 1

Good Recession Presentation #1 20.03.2020

Here are the supporting documents from Webinar #1 of the “Don’t Waste a Good Recession” program, which was released on 20/03/2020. If you find these valuable, please join our Facebook Group (and share with your friends) at https://www.facebook.com/groups/GoodRecession/ In that group you can re-watch the Live Webinar anytime, and also contribute to the group “Key…

The Sales hourglass

IN THE MEDIA: Win Sales Now

Source: The Win Sales Now Podcast It’s always great to speak with people who ‘get’ the world of business in the same relaxed, fun, and abundant way that I (and my clients) view it. Doubly enjoyable when it doubles as a podcast or video conversation. As was the case when I sat down recently to…

Coronaviru claims another victim

IN THE MEDIA: Coronavirus Claims Another Victim

Source: Yahoo! Finance Don’t worry, the victim wasn’t me (at least at the time of the interview!). Nor was it the breakfast client of mine who was among the first in Australia to contract the COVID-19 Coronavirus (thankfully, without passing it to anyone else, including me!). “The coronavirus has already seen Australia’s restaurant sector take…


Why Your Careers Sucks in Your 20s

I hang out in a lot of #FinancialIndependence and #EarlyRetirement communities online, since the former (though not the latter) remains a key part of our family’s vision. One common trope is people in their 20s who want to retire as early as possible. Mostly, that’s youthful naivety. They don’t want to retire into anything specific…

How Coaching works with Jacob Aldridge

Technology Trends for Businesses in 2008 [Archive]

Originally published on the Shirlaws Business Coaching Blog, 2007-2010. VoIP Why? Cost efficient, close to free telephony. I’ve heard of that, but exactly what is it? Historically, telephones have transferred your voice, converted and interpreted by receivers, through increasingly efficient materials from copper lines to fibre optics. VoIP stands for ‘Voice over Internet Protocol’, and…


SO WHAT?! Economic Snapshot and SME Forecast for August 2020

Every month I prepare an Economic Snapshot – to track the Recession, pinpoint the Recovery, and help you make better decisions in your business. Subscribe here for updates by email. Love your business? Remember to Like and Subscribe to “Don’t Waste a Good Recession”. Since the world changed in March 2020, our Economic Snapshot has…



Some business people share "endorsements", "testimonials", or "what people are saying". Me? I'm shameless - I love being praised, and I love sharing the love.

If you want to know what awesome looks like, read on...

“The value that Jacob added to our business is twofold. He lives the bigger game bringing a strong strategic perspective together with the ability to build process and structure to support the implementation of the strategy. Secondly his energy – he is always happy, always sees the positive and always happy to get his sleeves rolled up and get stuck in. He is a real asset to any business that has a passion to grow and make a difference.”

Juliet Turnbull,

“Jacob’s energy is boundless and his coaching capability immense. He is also a man of many talents. He was instrumental in devising and introducing our new newsletter across the business which has now touched several hundred of my clients and enabled me to connect with new friends. I value Jacob for the positive difference he has made for my business.”

Jim Henderson, Management Consultant,
Harrison James Partnership

“Jacob’s business insights and experiences are world-class. Great facilitator and invaluable as a coach.”

Jenny Vandyke, Principal Consultant, 
Zumbara Consulting

“His motivation and dedication are second to none and his personal and communication skills are really superb. I would recommend Jacob to anyone who wants to have absolute confidence that things – and the right things – will get done; and have a good time doing it.
Our only complaints remain his choice of jokes and ties.”

John Rosling, CEO,