Since 2005, I have worked with more than 300 active growth businesses in Australia and the UK (where I have alternated my time), North America and Asia. My clients are private enterprises generating $1.5m-$17m in annual revenue, who average 30% revenue or profit growth working with me (depending on which is their focus).


The Business you had at the start of 2020 is not the business you will have at the end of the COVID-19 Recession.

How you respond now will determine whether you Dive, Survive, or Thrive between today and the end of 2021. My theme right now: Don't Waste a Good Recession.

I remember my first recession as a business coach, working in London and across Europe and North America during the global financial crisis. While today may seem unprecedented, experience has given us a roadmap to the other side and continued success.

This experience makes me one of the youngest advisors working in Australia to have actually helped small and medium-sized businesses (from $750,000 - $20 million) grow through a Recession. Based in Brisbane, Australia, I continue to work with and learn from companies around the world.

If you want energy, solutions, and expertise on your side - Read my latest guidance here, or Let's Chat.


Business advisor, Professional speaker, published author, world-traveller, TV-show host, podcaster, Guinness World Record holder, amazing father and loving husband.

I live an outrageous life, by helping others to do the same.

Say G'Day

I'm the smart and quirky business guy
who wants to to improve your life.


Pure business coaching is a waste of money.

Today, the term "business coach" just means "generic, unqualified consultant". Would you prefer something different?


From Recession experience to a Comprehensive Business Methodology, I'm the different you need.


Whether you want to Start-up, Scale-up, Step-up, or Sell-up, let's chat!


When this is over, I’m going to…

Good Recession Presentation #8 08.05.2020 This week: Every industry sector is experiencing the Coronavirus Recession differently, so how do you find those Industry Peers or Mentors that can help give you relevant perspective? Plus, as always, our Weekly Economic Snapshot and Welcome Meditation This is the eighth of our regular, standalone, pandemic recession videos, hosted…

Jacob Aldridge Travel and Family

The Business of Love [Archive]

Originally published on the Shirlaws Business Coaching Blog, 2007-2010. I recently got married (which explains my lack of recent blog posts), and I can attest that everything you have heard about wedding pricing is absolutely correct. Since I write for a website with the tag ‘Love Business’  I thought I would share with you what I…


10 People in Your Recession Business War Cabinet

Good Recession Presentation #7 01.05.2020 This week: “DON’T PANIC” As your business approaches the end of the “Emergency Response” phase, and begins Planning for the future, it’s time to restructure your “Recession War Cabinet”. Who are the 5 Key Relationships every business owner needs? Who are the 5 New Relationships you want to start introducing?…


How do I improve Cash Flow in a Recession?

Good Recession Presentation #6 24.04.2020 Can we trust the Coronavirus Numbers we’re being given? (And if not, what does that mean?) If Cash is King, how can I improve my Cash Flow right now and ongoing? (With Case Studies for #Tradies, #Accountants, #Resorts, #SaaS and more.) This is the sixth of our regular, standalone, pandemic…


When will the Coronarius Recession End?

Good Recession Presentation #5 17.04.2020 “When will the Coronavirus Recession End?” See the chapter guide below, or watch the whole presentation as we ask (and answer): When will your business move from ‘Respond’ to ‘Recovery Plan’? When will the Recession End? When will the Economy ‘bottom out’, allowing you to execute your plan for maximum…


My Pond Theory Part II, or How Social Networks Avoid Failing [Archive]

Originally published on the Shirlaws Business Coaching Blog, 2007-2010. How to change So I think I have the answer to why, as they currently exist, social networks must ‘fail’. (You will have noted I put ‘fail’ in inverted commas. Many will succeed in their own way, by staying small and avoiding this issue. Most of those…


My Pond Theory, or Why Social Networks Must ‘Fail’ [Archive]

Originally published on the Shirlaws Business Coaching Blog, 2007-2010. If social groups are valued by their size and Google ranking, why does my favourite site work so hard to remain anonymous?  I’ve noted before that the main Social Networks (like MySpace and Facebook) each had their own position in the market, but are now pursuing the seemingly…



Some business people share "endorsements", "testimonials", or "what people are saying". Me? I'm shameless - I love being praised, and I love sharing the love.

If you want to know what awesome looks like, read on...

“The value that Jacob added to our business is twofold. He lives the bigger game bringing a strong strategic perspective together with the ability to build process and structure to support the implementation of the strategy. Secondly his energy – he is always happy, always sees the positive and always happy to get his sleeves rolled up and get stuck in. He is a real asset to any business that has a passion to grow and make a difference.”

Juliet Turnbull,

“Jacob’s energy is boundless and his coaching capability immense. He is also a man of many talents. He was instrumental in devising and introducing our new newsletter across the business which has now touched several hundred of my clients and enabled me to connect with new friends. I value Jacob for the positive difference he has made for my business.”

Jim Henderson, Management Consultant,
Harrison James Partnership

“Jacob’s business insights and experiences are world-class. Great facilitator and invaluable as a coach.”

Jenny Vandyke, Principal Consultant, 
Zumbara Consulting

“His motivation and dedication are second to none and his personal and communication skills are really superb. I would recommend Jacob to anyone who wants to have absolute confidence that things – and the right things – will get done; and have a good time doing it.
Our only complaints remain his choice of jokes and ties.”

John Rosling, CEO,