How do we film Blackboard Fridays every week? In Blackboard Fridays Episode 39, Jacob talks about Marketing. Need this implemented into your business? Talk to the international business advisor who can do exactly that – Contact Jacob, Learn More, or Subscribe for Updates.
I love receiving your questions, and answering them in our weekly episodes. One of the most common questions is about Blackboard Fridays itself! How do we film these every week (and can we visit your Brisbane boardroom to watch them live)?
In this week’s episode, we go Behind the Scenes. I hope you’re sitting down to learn the shocking news that we don’t actually shoot our videos every Friday morning – it’s much more efficient for me and my team to do these in ‘batches’.
Transparency is one of my great personal values, and I know from experience that being transparent about my business decisions helps other business owners with their focus. Hopefully ‘opening the kimono’ to show you my process, team, and equipment will help dispel the myth that YOU can’t create something just as amazing as we do.
Want my number one tip for creating video content to help your business? Just do it! No matter where you start, you will improve, and will ultimately be embarassed about your first efforts. So why not start now?
Watch the whole video for more details, and a cameo from the man on the other side of the camera…
Who is Jacob Aldridge, Business Coach?
“The smart and quirky advisor who gets sh!t done in business.” Back independent since 2019.
Since April 2006, I’ve been an international business advisor providing bespoke solutions for privately-owned businesses with 12-96 employees.
At this stage you have proven your business model, but you’re struggling to turn aspirations into day-to-day reality. You are still responsible for all 28 areas of your business, but you don’t have the time or budget to hire 28 different experts.
You need 1 person you can trust who can show you how everything in your business is connected, and which areas to prioritise first.
Learn more here. Or Let’s chat.
Welcome to Blackboard Fridays. We love answering your specific questions because that way we know that the videos we’re shooting are relevant to you and your business. One of the most common questions we are asked is how do you actually shoot Blackboard Fridays?
In this week’s episode we thought we’d take you behind the scenes. Now I’m going to walk through a little bit about how we shoot blackboard Fridays, and then touch on exactly why we chose video as a medium for communicating with you our loyal viewers.
Now the first thing you need to know is that we don’t shoot these videos one at a time on a Friday morning. I hate to break the fourth wall and break it to you, but we do make it the most efficient use of our time which does mean sitting here as a collective (Good day Tyson!) and shooting a whole batch of them.
To just take you through, a little bit of the process, and you can kind of see the whole desk that we’ve got built up there, the first thing we do is choose the topics and spend some time beforehand mapping out exactly what we’re going to cover, what we’re going to put on the blackboard, what we’re going to talk about and the series of videos that we shoot and as you can see the color goes beyond just the blackboard.
Coffee, absolute necessity. The idea of shooting a whole batch of videos even extends to me making sure that I’m showing up with a whole lot of different outfits so that it doesn’t look as though we’ve shot 6, 8, 10 videos all at once. You get some of the illusion of behind-the-scenes.
Technologically, you can see that I’d benefit enormously from my team and from the technology that we’re using—from the mics, to the cameras, and to obviously having Tyson and his marketing team here at businessDEPOT helping with it.
The last thing I’ll point out is up behind Tyson there on the whiteboard is a bit of my cheat sheet. You’ll see every now and then in a video that I’ll look away from the camera and that tends to be me looking at the whiteboard behind the camera for some examples, case studies, memory prompts when my memory starts to fade.
So how do we shoot blackboard Fridays is simple. We get a camera, we get a blackboard, we have the conversation that we’ve prepared. Why do we shoot blackboard Fridays?
Well increasingly, video is being promoted on different social media sites much more heavily than text or picture based so it’s a way of making sure that we can get the businessDEPOT, the business advisory message out to as many business owners as possible.
We also felt that we had a competitive advantage shooting video. We’ve got the benefit both Tyson, behind the scenes, and me in front of the camera who have enough training to be able to produce this in an efficient way.
We felt, from a business advisory business coaching perspective, that a lot of small providers one-man bands would not be able to produce video of the quality or consistency and frequency that we do.
Similarly larger businesses might be a little bit scared to put someone with my kind of personality out there on a weekly basis. So, for us blackboard Fridays was demonstrating the personality, the energy of businessDEPOT, and businessDEPOT advisory.
Now for you it may not be the case that you’ve got that whole team, that whole system. But you know that video is increasingly going to be an important part of your marketing message. It can be as simple as taking an iPhone and a little tripod and just filming yourself on a regular basis. It’s not necessarily the quality and the sharpness of the image that will make a difference, it’s the quality of your message and the consistency with which you put it out there.
So, if you’re going to come behind the scenes of blackboard Fridays and take just one message away here it is. Just do it. Get out there and do it. Do it on a regular basis and you will continue to improve and before you know it you’ll be up to episode 38 of your own series, and people will be writing in to you asking you for topics to cover. I’ll see you next Friday.
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