When I shipped off to Schoolies Week in 1998, my mum sent me with a gift pack – Berocca, Breath spray, and Birth control. (Only two of them were necessary…) She passed judgement on the breath spray: “Why would you use that stuff, it smells so artificial?” Which missed the point entirely. It’s not about...
I know you used AI to write that email, article, job description, SOP. And I don’t care – but my brain has begun to ignore anything that lacks signs of human effort. And I blame Ole Lehmann, who wrote an article in January about the “17 AI slop writing patterns you need to cut immediately.”...
Which Blackboard Lesson Will You Apply in 2025? DATELINE: Brisbane, Australia Welcome to 2025 my friends. This week’s full article (below) is a transcript of the interviews I did for Blackboard Fridays Episode 100 – and a huge thank you again to Kev, Conor, and Clarissa for being there when we took the camera (but...
Does a Review Count if You Haven’t Reddit? DATELINE: Brisbane, Australia In an online discussion this week, I shared some of my personal tax reduction strategies. It was well-received, but as often happens online the discussion turned into some personal criticism. And then someone dropped this truth bomb: “Jacob Aldridge is great at convincing others...
What’s My Archetype? DATELINE: LOGANHOLME, AUSTRALIA Last week, I introduced you to the concept of Brand Archetypes, and encouraged you to do the free online Brand Archetype Indicator to learn what yours may be. There’s still time to catch up! I promised that this tool would be practical, and so in this week’s follow-up episode I’m talking...
