What’s My Archetype? DATELINE: LOGANHOLME, AUSTRALIA Last week, I introduced you to the concept of Brand Archetypes, and encouraged you to do the free online Brand Archetype Indicator to learn what yours may be. There’s still time to catch up! I promised that this tool would be practical, and so in this week’s follow-up episode I’m talking...

You Can Call MeQueen Bee DATELINE: BRISBANE, AUSTRALIA Not for the first time, I’m on a Billboard! You might recall from last time, when Blackboard Fridays had a Billboard thanks to Valley Edge, that I said “for our small business, we may not do it again”. So what happened…? Nothing quite as flash as my previous incarnation. Our daughter’s...

Gimmick or #Lifehack? Thank you for reading The first year of your first business is a lesson in extreme responsibility.That thing that needs to be done? You’re doing it. Or checking it. Or staying late because you didn’t do it right the first time.For the average business owner, aka “recovering employee”, the shift is life-changing. Most employees are conditioned to trade...

The importance of personal branding is an important question for real estate agents, and their principals. In largely franchised industries, like Real Estate, the topic of Brand is often ignored because it’s easy to assume that your ‘brand’ is simply the corporate branding of names, colours, and logos. In reality, brand, branding and marketing are...

Understanding how Growth Management Systems apply to your business will save you years of frustration. My expert team at Shirlaws Group asked me to share on camera an overview of the Revenue, Infrastructure, and Culture Systems that allow private enterprises around Australia and the world to plan and manage their growth. You can see or...