I’m hopping on a plane in 15 minutes

Have you ever seen me and George Clooney in the same room at the same time?

Happiest Friday.

In 15 minutes, I’ll be boarding a plane with my beautiful wife and cheerful daughter.

So this is the perfect time to share with you how my business, clients, and brand are evolving in an AI world … and how it all connects back to the first long-haul flight I ever took.

If you’re just looking for business tips and tactics, click here for
Blackboard Fridays Episode #20 “The Impact of Debtors on Cash Flow”

For the rest of us… this is me looking wise perhaps? Or just trying to stay awake at dinner, after the 36 hour journey Brisbane>>Singapore>>Dubai>>Milano (by plane)>>Como (by train)>>Tremezzo Lake Como (by ferry).

Subtly showing off my 72-hours-old Wedding Ring

1. Como – The Lake, The Legend, The Love I have for Your Business

Lake Como, in Northern Italy, is my favourite place in the world. (Email me here and tell me yours.)

This love started on our Honeymoon when our travel agent (remember those?) suggested (correctly!) that Lake Como was a much better choice than Venice.

Here’s me on Lake Como as a 2008 newlywed; and then again in 2019 celebrating my first Father’s Day.

Over the past 15 years Como – and, more specifically, breakfast on the balcony of Hotel La Darsena – has come to symbolise why I am in business.

Business ownership has afforded my family the time, freedom, and income to travel the world. That’s important to us – travel is a key component to our rich life plans.

And that’s why we have decided to introduce a new Brand into our business. Meet Como.

You Don’t Really Care?

Frankly, who would care. Como is my dream – and there are few things more boring in life than sitting through someone else’s travel photos.

But Como represents your dream as well.

Every business owner began for a reason. (Do you remember yours?) 

You probably started in pursuit of some combination of Income, Wealth, and Lifestyle … and maybe after your initial success, you decided to scale in pursuit of Freedom or Impact?

Como is my family’s vision. It drives my business … and my business is all about helping your family to achieve your vision through your business.

Over the coming weeks, I want to share with you how these changes flow to better and faster solutions for SME owners (4-96 employees) like you.

And that begins by learning more about you. So take this dare if you will – click here, and let me know:

  1. Why did you start your business?
  2. What’s happened since…?
  3. What’s guiding you now … What’s Your Como?

2. Blackboard Fridays Episode #20 – The Impact of Debtors on Cash Flow

Revenue is Vanity. Profit is Sanity. Cash is King.

Yet Cash Flow can be confusing, and beyond the numbers has an emotional impact on you and your team.

Using a simplified version of a Cash Flow report I prepare for my Como AI coaching clients (contact me to learn more), in this week’s case study video I talk through:

  • How staff, owners, and your accountant all view your revenue and expenses differently – and why that creates stress
  • How Debtors can mean a profitable business still struggles to pay its bills, BAS, and superannuation obligations on time, and
  • A specific project about how we helped a client implement some process and mindset changes with their team to put cash back in the bank – cash now being investing back into growing this business

Watch this week’s video or read the summary article here.

See you next Friday,

With love,

Jacob Aldridge
International Business Advisor
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