IN THE MEDIA: Tips For Improving Client Loyalty In Real Estate

Source: Stepps Making sense of client loyalty research for use in real estate can be tricky – so let me save you the effort. A fundamental difficulty in transferring key learnings from other industries is confusion about what sales actually means. For a bank, a product sale is fairly obvious – it covers everything from a credit…

IN THE MEDIA: Relocation Recap

Source: Health Wellness Revolution by Kylie Bevan We moved to London in the middle of the global financial crisis. Our primary context was the opportunities that created to travel, and we certainly made the most of that opportunity (in 2012, for example, we visited 25 different countries). On a business front, I took my business…

8 Seconds, 8 Years, 8 Decades

Today is the 8th Anniversary of the day I married my beautiful wife. And it got me thinking about time. For a bull rider, the magic time is 8 Seconds. That’s how long they need to stay atop their bucking steed to be crowned rodeo champion. When victories and careers are on the line, those…

Why Open Agent, Rate My Agent, Local Agent Finder etc will be the next Yellow Pages

With all the talk of Purplebricks being an Uber-like disruption to the Australian real estate industry (haha!), I want to focus on a less flattering analogy. In 2006, one of my first client projects – for a marketing agency – was conducting a profit analysis. They had about 80 active clients, so we had the…

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It’s EMSA Time! Email Marketing Summit Australia, 2016

If you’ve stalked me on Twitter recently, you may have noticed that this is my current pinned tweet: That time you’re applying to be a Conference Speaker…and you realise the banner is…you as a Conference Speaker! pic.twitter.com/2ifX6MbyN3 — Jacob Aldridge (@jacobaldridge) June 17, 2016 The picture is from last year’s Email Marketing Summit Australia (EMSA)…

Do Real Estate Agents need a Personal Brand?

The importance of personal branding is an important question for real estate agents, and their principals. In largely franchised industries, like Real Estate, the topic of Brand is often ignored because it’s easy to assume that your ‘brand’ is simply the corporate branding of names, colours, and logos. In reality, brand, branding and marketing are…

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5 Mission Critical Lessons from AREC 2016

As a special bonus for all the Real Reach fans, we’ve distilled two days (and 35 speakers) worth of the Australian Real Estate Conference (AREC 2016) into these 5 Mission Critical points for Principals. The theme of AREC 2016 was Rainmakers, and the focus on top performing sales agents – rather than business leadership and…

IN THE MEDIA: 3 Ways to get Educated and Business Savvy

Source: Short Press by Lakshmi Singh Going to back to school doesn’t quite mean what it meant a few years ago. “You need personalised guidance, not general skills, to ensure your business grows,” says international business coach Jacob Aldridge. “I see university degrees and MBAs as ideal for…” Read the whole article here.

Top 5 with Michael Clark #AREC16

I’m live-blogging #AREC16 from the Gold Coast. Here are my top learnings from Michael Clark: Making Winning Decisions in a High Pressure Environment. A reminder you can learn more about Australia’s only online coaching and training platform for real estate Principals by clicking here. I think it was John Howard who said being Prime Minister…