All I Want for Christmas … and My Birthday!

I’m no Scrooge, but I am a little bit cheap when it comes to birthdays and Christmas. It’s the reciprocal thing… My logic around presents is that you and I will probably give about equally – if I spend $50 on you, it probably means you’ll spend $50 on me. Money being the fungible thing…

Merging my business with businessDEPOT

I’m excited to share that I’m merging my strategic consultancy with the Australian accounting and advisory company businessDEPOT, and taking on the role as Director of Advisory. A business advisor is only as strong as the team they have around them – I’ve long held that a strong team is one of the essential characteristics…

My Electoral College Vote Prediction Map

Updating my US Election Prediction

Here’s the latest, highly accurate forecast from the guy who predicted Donald Trump would drop out before February. The website 2016 Presidential Campaign Predictions is doing an admirable job of tracking pundit predictions, and then holding them accountable for (largely) completely missing the mark. The rise of the 24 hour news cycle – and the…

IN THE MEDIA: Tips For Improving Client Loyalty In Real Estate

Source: Stepps Making sense of client loyalty research for use in real estate can be tricky – so let me save you the effort. A fundamental difficulty in transferring key learnings from other industries is confusion about what sales actually means. For a bank, a product sale is fairly obvious – it covers everything from a credit…

IN THE MEDIA: Relocation Recap

Source: Health Wellness Revolution by Kylie Bevan We moved to London in the middle of the global financial crisis. Our primary context was the opportunities that created to travel, and we certainly made the most of that opportunity (in 2012, for example, we visited 25 different countries). On a business front, I took my business…

8 Seconds, 8 Years, 8 Decades

Today is the 8th Anniversary of the day I married my beautiful wife. And it got me thinking about time. For a bull rider, the magic time is 8 Seconds. That’s how long they need to stay atop their bucking steed to be crowned rodeo champion. When victories and careers are on the line, those…

Why Open Agent, Rate My Agent, Local Agent Finder etc will be the next Yellow Pages

With all the talk of Purplebricks being an Uber-like disruption to the Australian real estate industry (haha!), I want to focus on a less flattering analogy. In 2006, one of my first client projects – for a marketing agency – was conducting a profit analysis. They had about 80 active clients, so we had the…

Free Business Events Brisbane Australia

It’s EMSA Time! Email Marketing Summit Australia, 2016

If you’ve stalked me on Twitter recently, you may have noticed that this is my current pinned tweet: That time you’re applying to be a Conference Speaker…and you realise the banner is…you as a Conference Speaker! pic.twitter.com/2ifX6MbyN3 — Jacob Aldridge (@jacobaldridge) June 17, 2016 The picture is from last year’s Email Marketing Summit Australia (EMSA)…

Do Real Estate Agents need a Personal Brand?

The importance of personal branding is an important question for real estate agents, and their principals. In largely franchised industries, like Real Estate, the topic of Brand is often ignored because it’s easy to assume that your ‘brand’ is simply the corporate branding of names, colours, and logos. In reality, brand, branding and marketing are…