IN THE MEDIA: What’s the Difference between Coaching and Consulting?

Source: Coaching Life Magazine by Jacob Aldridge When I started my career in 2006, I had to explain to people what ‘business coaching’ was. Now, I have to explain how I’m different from the dozen shonky business coaches they’ve met at networking breakfasts. I do this by telling them I’m a business coach who doesn’t…

How to Prepare, Run, and Coach an Annual Strategy Day

Great Strategy Days for small business have long been a passion of mine – done well, they start your year with focus and momentum and pay enormous dividends. Of course, most businesses do them poorly (as I wrote about in 2015) – or almost as bad, not at all, preferring to leave strategy and engagement…

Australian Business Coach Jacob Aldridge presenting Episode 50 of the online business video series Blackboard Fridays

Blackboard Fridays Episode 100

Every Friday for the past two years I’ve been releasing a focused, targeted video to my subscribers – which means we’ve reached 100 episodes in total! As I wrote when we introduced these, I do have an enormous amount of fun creating them. More importantly, you all seem to find them valuable and engaging. This…

How to Find Ideas for Inbound Marketing Content Creation

Last month I wrote about how to create time each month for consistent content creation. Once people realise that half a day each month is only 2.5% of their time, their next objection is “But I don’t Know Where to Start”. So here is how to start: Head to https://answerthepublic.com/ Type in some key words…

Your Guide to Consistent Marketing Activity

As we approach Episode 100 of Blackboard Fridays, my weekly video series for mid-tier business owner, I’m increasingly asked about how to create consistent marketing activity. Consistent Marketing Activity The first and most important rule is that marketing activity won’t just happen. It’s rarely (if ever) going to be Urgent, which means if you don’t…

IN THE MEDIA: 15 Savvy Things to Do With Your Money in Your 30s

Source: Canstar Finance. by Canstar Finance This is a decade where financial decisions can become more complex and costly as you may travel through some common rites of passage, like career changes, getting married, starting a family and buying your own home… International business coach Jacob Aldridge says, ““Our life plateaued, comfortably, the year we…

Free Business Events Brisbane Australia

IN THE MEDIA: Why Am I Here?

Source: Elite Agent magazine by Jacob Aldridge The launch this week of #RealReach, my online coaching and training platform for Real Estate Principals, reminded me to share this recent article I was asked to write for Elite Agent magazine. AFTER 17 YEARS IN REAL ESTATE, business coach Jacob Aldridge has sat through more than 6,800…

How Uber is going to buy me my first bottle of Penfolds Grange

No, it’s not what you think… Based on the title of this post, you may be thinking that I’ve taken up driving for Uber – adding another income stream to the family trust, possibly for the sole purpose of buying an $800 bottle of red wine. If you’ve ever seen me drive, be glad that…

Inbound v Outbound: Creating Sales

In the Start Up phase of any business, bringing in revenue (through marketing and sales) needs to be the focus. So how do you do it? I break my thinking down into Outbound (where I’m pushing the relationship) and Inbound (where the leads come to me). Inbound is obviously ideal, but takes time to build…