The 2:30 Admission Time Was Just Cruel
By the time you read this, I will be … on holidays. Not, like I may wish, in Florida at NSA Influence with my Cigar Peg friends. Instead I am preparing for surgery on Monday to have all 4 of my wisdom teeth removed.
Send sympathy and recipes please.
I’m not sure if I’ll get a newsletter out next Friday morning, but there’s enough value in every issue for multiple weeks! This edition:
- Blackboard Fridays Episode #17 explains one of my earliest client breakthroughs, a case study in marketing, customer service, and vastly improved conversion rates
- Your AI Tool of the Week fits the medical theme of my life, and reminds us how AI is transforming larger industries away from the flashiness of Generative AI
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1. Blackboard Fridays Episode #17 – The Same Revenue, in Less Time
Dan and Anne were a little surprised that advertising was bringing in half their revenue – more than $1.5 million in new business every year. But they weren’t completely shocked – they knew advertising was where they were investing most of their money, and that was showing in these results.
The next analysis I did, however, revealed the glaring flaw in their strategy. We had a look at conversion rates. “If you had ten clients coming from each of those sources, how many of those would convert and become your customers?”
What we found was this – a very different looking graph.
The Pitch: “Detect and Identify Complex Skin Ailments”
When I began speaking about Artificial Intelligence in 2019, Radiology was one of my most-used examples. Radiology is a highly-specialised skill, and one where AI is now outperforming the average radiologist.
If you are a specialist in any field of human endeavour, the rise of the machines is coming to get you. And when that comes to Medicine, the Specialist’s loss could be a gain for the rest of us ailing behind long waiting lists and human error.
As I face my own surgery, I don’t much care that ChatGPT has a better bedside manner than most doctors. But an app that can detect Melanoma (and other dermatology assessments)? Well colour this Australian impressed.
Like Gleamer Radiology (link above) and others, Skin Check’s business model is NOT to replace doctors just yet. Using their products faces the limitations we expect from the measure-thrice-cut-once medical field, and they are focused on working with Dermatologists (hence the super cool AR + AI Monocles) while helping worried Canadians begin the diagnosis and treatment journey much faster.
Australia has the highest melanoma (skin cancer) rates in the world. Anything that helps with faster diagnosis will save lives.
Keep an eye on these Canucks, putting the app in Slip Slop Slap…
International Business Advisor
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