When I shipped off to Schoolies Week in 1998, my mum sent me with a gift pack – Berocca, Breath spray, and Birth control. (Only two of them were necessary…) She passed judgement on the breath spray: “Why would you use that stuff, it smells so artificial?” Which missed the point entirely. It’s not about...
It was the best response to a Sales Project kick-off meeting I’ve ever had. “I’ve been silently tracking my calls for the past two years – would you like to see the spreadsheets?” (By the way, “YES!” is the only answer to “Would I like to see the spreadsheets?”) The Problem Revenue in this law...
Last week I had one of those great “Maker Days” – purpose-built for a slow-paced creator like myself. Only this one was fuelled by AI as well as caffeine. (Pictured: above me on the Coconut Water coffee, as if 49 grams of sugar is healthy; below how Claude reacts when I change his model from...
Am I wrong? AI costs for SMEs are going to climb steeply in the next two years, before plummeting enormously. Let me walk you through my thinking. The Climb Right now, AI Agents are approaching human reliability for many roles. Customer service, data analysis, first-draft writing, scheduling, research – the list grows monthly. Since the...
Claude, ChatGPT, Gemini – they’ve read every business book in history. Including mine. You might think that means better answers. Alas… think of the Rabbi. The Rabbi’s Dilemma Imagine asking your Rabbi about God, and he gives you three popular and reputable sources: The Book of Deuteronomy: “There is no God but me” The Gospel...
I know you used AI to write that email, article, job description, SOP. And I don’t care – but my brain has begun to ignore anything that lacks signs of human effort. And I blame Ole Lehmann, who wrote an article in January about the “17 AI slop writing patterns you need to cut immediately.”...
