What is Business Santa Bringing You in 2023?

Are you asking Santa to help you Be Better or Be Bigger? Or Both!


It was the night before payroll, and all through the office,

Not a creature was stirring – for there was nought in the coffers.

The bank website was loaded, the refresh button pressed with care,

In the hope that that really big client payment that they had repeatedly promised had been absolutely made three days ago at least soon would be there.

As children we all believe in Santa Claus.

We believe that if we ask, and are good, then Santa will bring us what we want.

But as we grow, we lose that faith. We lose the belief in Santa. Except the one small group of adults who keep believing.

They believe that if they ask, and they’re good, and they want it badly enough, they can still create whatever they want.

They believe in miracles. They believe they can change the world!

We call them … entrepreneurs. 😍🎅😍

Business Santa and Jacob Aldridge:
Never seen in the same room at the same time

I’ve been speaking a lot recently – it’s that time of the year, when people who had grand 2023 plans start cramming for the final exam.

If you want to be sent a recording of:

👉 Pr(a)ct(i)cal AI for SMEs #1, my webinar with Ben Watts from wattsnext
👉 Fabulous Flamingos and Bold Businesses, my closing keynote at the Happy Lawyer Retreat

Just click the link above. (You will be redirected to my website, but your click will be recorded and you will sent the recording once released.)

This reminded me of one of my favourite ever presentations, when I dressed as Santa Claus to discuss “How to Grow Your Business” at a DepotX event in 2017.

As it turns out, the focus of that TED-style presentation aligned with the current Capacity Planning focus of these weekly newsletters. So Blackboard Fridays will return next week with an in-depth look at the 6 Ways to Be Better in business.

Until then, click to watch this video and ask if “being better” is really the best thing to ask from Business Santa this year.

Because sadly, even for entrepreneurs, believing in Santa, having that hope, is not enough. It’s still up to us to create exactly what we want.

Click to Play

With love,

Jacob Aldridge
International Business Advisor

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