Posts Tagged ‘realestategrow’
IN THE MEDIA: Tips For Improving Client Loyalty In Real Estate
Source: Stepps Making sense of client loyalty research for use in real estate can be tricky – so let me save you the effort. A fundamental difficulty in transferring key learnings from other industries is confusion about what sales actually means. For a bank, a product sale is fairly obvious – it covers everything from a credit…
Read MoreWhy Open Agent, Rate My Agent, Local Agent Finder etc will be the next Yellow Pages
With all the talk of Purplebricks being an Uber-like disruption to the Australian real estate industry (haha!), I want to focus on a less flattering analogy. In 2006, one of my first client projects – for a marketing agency – was conducting a profit analysis. They had about 80 active clients, so we had the…
Read MoreDo Real Estate Agents need a Personal Brand?
The importance of personal branding is an important question for real estate agents, and their principals. In largely franchised industries, like Real Estate, the topic of Brand is often ignored because it’s easy to assume that your ‘brand’ is simply the corporate branding of names, colours, and logos. In reality, brand, branding and marketing are…
Read More5 Mission Critical Lessons from AREC 2016
As a special bonus for all the Real Reach fans, we’ve distilled two days (and 35 speakers) worth of the Australian Real Estate Conference (AREC 2016) into these 5 Mission Critical points for Principals. The theme of AREC 2016 was Rainmakers, and the focus on top performing sales agents – rather than business leadership and…
Read MoreTop 5 with Michael Clark #AREC16
I’m live-blogging #AREC16 from the Gold Coast. Here are my top learnings from Michael Clark: Making Winning Decisions in a High Pressure Environment. A reminder you can learn more about Australia’s only online coaching and training platform for real estate Principals by clicking here. I think it was John Howard who said being Prime Minister…
Read MoreTop 5 with Josh Phegan #AREC16
I’m live-blogging #AREC16 from the Gold Coast. Here are my top learnings from Josh Phegan: Become a Great Re-Order Business. A reminder you can sign up for the Real Estate Grow #AREC Pack by clicking here. I’ve not worked with Josh Phegan – I met him briefly at lunch – but since launching Real Estate Grow…
Read MoreTop 5 with William Phillips and William Manning #AREC16
I’m live-blogging #AREC16 from the Gold Coast. Here are my top learnings from William Phillips and William Manning: Two Strong Wills. A reminder you can sign up for the Real Estate Grow #AREC Pack by clicking here. They say that when there’s a will, there’s a way. What happens when there are two Wills? These guys…
Read MoreTop 5 with Alex Ouwens and Nathan Casserly #AREC16
I’m live-blogging #AREC16 from the Gold Coast. Here are my top learnings from Alex Ouwens and Nathan Casserly: Agent 2020. A reminder you can sign up for the Real Estate Grow #AREC Pack by clicking here. Kicking off with some Glengarry Glenross – classic high-pressure sales movie. Of course, Kevin Spacey’s famous line from that movie is…
Read MoreTop 5 with Brian Whiteman #AREC16
I’m live-blogging #AREC16 from the Gold Coast. Here are my top learnings from Brian Whiteman: Seven Figure Secrets. A reminder you can sign up for the Real Estate Grow #AREC Pack by clicking here. Welcoming our final speaker before lunch on AREC Day 2. Brian Whiteman has been in real estate just two years, but is…
Read MoreTop 5 with Ricky Cave #AREC16
I’m live-blogging #AREC16 from the Gold Coast. Here are my top learnings from Ricky Cave: The Journey to a Competitive Edge. A reminder you can sign up for the Real Estate Grow #AREC Pack by clicking here. Ricky Cave is one of the top names in New Zealand real estate – I’m looking forward to the…
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