The importance of personal branding is an important question for real estate agents, and their principals. In largely franchised industries, like Real Estate, the topic of Brand is often ignored because it’s easy to assume that your ‘brand’ is simply the corporate branding of names, colours, and logos. In reality, brand, branding and marketing are...

As a special bonus for all the Real Reach fans, we’ve distilled two days (and 35 speakers) worth of the Australian Real Estate Conference (AREC 2016) into these 5 Mission Critical points for Principals. The theme of AREC 2016 was Rainmakers, and the focus on top performing sales agents – rather than business leadership and...

Source: Short Press by Lakshmi Singh Going to back to school doesn’t quite mean what it meant a few years ago. “You need personalised guidance, not general skills, to ensure your business grows,” says international business coach Jacob Aldridge. “I see university degrees and MBAs as ideal for…” Read the whole article here.

I’m live-blogging #AREC16 from the Gold Coast. Here are my top learnings from Michael Clark: Making Winning Decisions in a High Pressure Environment. A reminder you can learn more about Australia’s only online coaching and training platform for real estate Principals by clicking here. I think it was John Howard who said being Prime Minister...

I’m live-blogging #AREC16 from the Gold Coast. Here are my top learnings from Josh Phegan: Become a Great Re-Order Business. A reminder you can sign up for the Real Estate Grow #AREC Pack by clicking here. I’ve not worked with Josh Phegan – I met him briefly at lunch – but since launching Real Estate Grow...

I’m live-blogging #AREC16 from the Gold Coast. Here are my top learnings from William Phillips and William Manning: Two Strong Wills. A reminder you can sign up for the Real Estate Grow #AREC Pack by clicking here. They say that when there’s a will, there’s a way. What happens when there are two Wills? These guys...