Eggsactly What I Wanted to Discuss

DATELINE: SURFER’S PARADISE, QUEENSLAND AUSTRALIA

Happy Easter

Housekeeping and gags before this week’s important business topic. 

👉 Thank you to everyone who replied or acted on last week’s email. I heard from several other small business owners who are also in a kind of “email limbo / hell” due to either Google or Microsoft email deliverability issues.

👉 The presentation at my daughter’s school was a success! I was impressed by how focused the 5 year olds were – it ended with a 10 minute Q&A session, but no standing ovation.

👉 I’ll focus on this next week, when more people will be at work and reading: I will be in the UK for business April 29 to May 18. I’m looking to speak at some #WinWin events – if you have UK-based clients and want to organise a small group seminar, with this international business coach volunteering as your excuse to get together, please reach out.

👉 I’ve been sharing this Easter gag for almost 20 years now, and it still makes me laugh:

Blackboard Fridays Episode #53 – The Golden Rule is Bull$#@%! 

You’re likely familiar with The Golden Rule: “Do unto others as you would have them do unto you.”

Now, this ‘Golden Rule’ is great when you’re an aggro four-year-old, or a six-year-old who thinks pulling hair is appropriate behaviour.

By adulthood, you’re supposed to have grown out of that behaviour … and you need to grow out of the Golden Rule.

Because when it comes to dealing with other people – in business, and in life – the Golden Rule is Bulls#!t.

If you try to build a business on the Golden Rule, you’ll either have frustrated clients and employees … or you’ll be tearing your own hair out.

Watch this week’s video to understand how to apply Context to making better decisions that make EVERYONE happier.

With love,

Jacob Aldridge
International Business Advisor

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