What STILL Excites You? 4 Real Business Stories

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Which comes first – the passion, or the success? In my experience, either can be the case – for every passionate entrepreneur who turned their dream into reality, there are other successful business owners who stumbled upon success and found that passionate and enthusiasm followed.

Whichever order they follow, there’s no doubt a boss who remains excited about their business has a positive effect on the excitement of their team.

In this week’s episode, let me introduce you to 4 real business stories where the excitement of the owner/s has led to even more business success. These teams range from 4 to 800 people:

  • Creating a million ALEs
  • Winning national awards
  • Choosing a ‘freedom’ lifestyle
  • Commiting to educating the industry

What still excites you?

Who is Jacob Aldridge, Business Coach?

“The smart and quirky advisor who gets sh!t done in business.” Back independent since 2019.

Since April 2006, I’ve been an international business advisor providing bespoke solutions for privately-owned businesses with 12-96 employees.

At this stage you have proven your business model, but you’re struggling to turn aspirations into day-to-day reality. You are still responsible for all 28 areas of your business, but you don’t have the time or budget to hire 28 different experts.

You need 1 person you can trust who can show you how everything in your business is connected, and which areas to prioritise first.

That’s me.

Learn more here. Or Let’s chat.


– Happy Friday Blackboarders,or is it as you may haveexperienced as the years go bythe happiness on a Friday morning,happiness on every morning,starts potentially to wang.As you’re well aware the energy that youas the business owner bring to your teamhas a massive impact on their energy,their commitment, and through your teama massive impact on how happy, satisfied,whether they’re raving advocatesyour clients happen to be.So today I wanted totalk about understandingwhat still excites you in your business.Getting in touch withthat thing that stillgives you some drive and some purpose.It may have changed sincethe business startedand that’s great, but ifyou’re hanging on to somethingthat you’ve communicated previouslyyou possibly got a team that are wonderingwhether this is really as legitimatea culture as what you say it is.I’m gonna share this throughfour specific case studies,four business that I knowwho have got in touchwith what still excites themafter years in the industryor even years in their business.I hope that you can seethrough their storieswhat still drives youand maybe work on how you can do that moreand communicate that with your team.Let’s talk first about Bright Conferences.This is an organizationhere in Queensland,they’ve won a number of awards and franklythey’re incredible when it comes tomanaging your conferencefrom the marketingthrough to the events productionand they even host anumber of their own eventsaround Australia every year.It’s pretty easy after the amount of timethey’ve spent in that industryto just get into a rut,to kind of keep fronting upand doing the same ol same ol.They have a super clear purpose.They call them ALEs,awesome learning experiencesand they’ve got a goal toget to one million ALEsin their business.In other words to deliver anawesome learning experienceto one million individualsthrough the eventsthat they host themselvesand for others thatthey support and manage.That’s a heck of a cool goaland when they sit down with team membersand say you’re helping usget closer to the million,when they update the chart thatthey’ve got in their officewith the new number,whether they adding one person to thator whether they’re addinga thousand from a big eventseeing them getting closerto the million targetis incredibly energizing for everybodythat interacts with them.This over here is one of thereal estate clients I work withand a big shout out to the team,the Tate Brownlee team atRaine & Horne Banora Point.Tate loves helping people.He sees his role in real estateas helping them to move from one houseto whatever they’re going to achievewith the rest of their life,which may be buying another houseoff him or somebody else.There’s a whole lot ofreasons why people selland he just wants tohelp them to achieve it.As a result he recently won a big awardfor being the top salesperson in Queensland.Now the impact that thathas on his team in enormous,because his passion and driveas a leader is infectious.They want to learn from him,they want to work with him,they want to be part of his team,because they can see how excited he isyear after year going out,not just selling houses,but changing peoples lives.Hey, if you want to talkabout changing peoples livesI love the story, the founderof the FD Centre Globally.Very experienced financial directorwhat we call in somecountries like Australiathe chief financial officer.Now being experienced andbeing great at what he didhe had a life where he’d get up,jump in the car, drive towork at a big corporation,go home at the end of the day.Doing great things,achieving great results,but excitement wasn’t really there.He wanted something more.He wanted freedom and his focusas he achieved that for himselfwas actually going wellhow do I create freedomfor a whole lot of other people.So instead of going how do I takethese very specific skillsinto one big organizationhe created a businessthat took FD skillsinto small business on a part-time basis.17 years later they’rethe number one providerof part-time FD andCFO services worldwide.They’ve got a series of sister businessthat are applying the same approachbring the same freedom to specialistand bringing a solutionto small businessesthat previously couldn’t have afforded it.By getting in touch with what excited him,by getting in touch with that freedomand of course by having thesupport and love of his familyand his team he’s nowmanaged the change the livesof not just 800 people thatwork in his business globally,but all of their clients as well,and he still gets up every morningexcited to be running that business.The last example I’m saving for last,because it’s an example of a businessthat from the outsidemany people might seeas being pretty boring, prettyuninspiring and uninteresting,this is Suburban Pest Management.They provide pest management solutions toresidential, to commercial,to industrial buildingsacross southeast Queensland.They’re pretty good at going in,spraying the chemicals orputting the traps in placeto kill those insectsand for most clients that’s enough.If I’ve got ants and they cancome in and get rid of antsI’m happy, but that’s not enoughfor, Thomas, the business owner.His drive is not just to bereally good at pest management.His drive is to change the industryand in particular, that’s a motor board,to educate the industry,both the personnel who work in itand those of us who are consumerswho maybe don’t fullyunderstand and appreciatethe importance they play in our livesboth residentially and commercially.So his team get up everymorning asking themselveshow can I do this job better,how can I be more efficient,how can I deliver abetter customer experienceor a better customer outcome.They’re not resting on their laurels.They’re not resting ontraining that they did10 or 15 years ago.They’re continually as an organizationlooking for ways to do things better.As a result they’re slowly but surelybeginning to change theface of that industry.None of these businessesare revolutionary.None of these businessesare the billion dollarunicorn Amazon, Facebook,Google kind of thingthat you might read aboutin a lot of the press,but every single one of these businesseshas an energy that whenyou walk in the dooryou go I want to be apart of this,whether this is aclient, as a team member,or just as a service provideror somebody who likes goinginto cool businesses like I do.For you what is it about your businessthat still excites you?Is it the same thing that got youinto this industry years ago?Is it something that’s evolved over time?Is it nothing?Is there nothing left for you to achieve,in which case maybe it’stime for the next thingthat excites you.Frankly I’d be surprisedif that’s the case.There are very few business ownerswhere after just two or three questionsI don’t get them to apoint where they reignitewith their passionand once you’re reignitedwith your passionthe team, the clients, the whole industrychangesand maybe one day I’llbe talking about youin a Blackboard Friday’s video.(gentle music)

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