Source: Stepps Making sense of client loyalty research for use in real estate can be tricky – so let me save you the effort. A fundamental difficulty in transferring key learnings from other industries is confusion about what sales actually means. For a bank, a product sale is fairly obvious – it covers everything from a credit...

With all the talk of Purplebricks being an Uber-like disruption to the Australian real estate industry (haha!), I want to focus on a less flattering analogy. In 2006, one of my first client projects – for a marketing agency – was conducting a profit analysis. They had about 80 active clients, so we had the...

The importance of personal branding is an important question for real estate agents, and their principals. In largely franchised industries, like Real Estate, the topic of Brand is often ignored because it’s easy to assume that your ‘brand’ is simply the corporate branding of names, colours, and logos. In reality, brand, branding and marketing are...

As a special bonus for all the Real Reach fans, we’ve distilled two days (and 35 speakers) worth of the Australian Real Estate Conference (AREC 2016) into these 5 Mission Critical points for Principals. The theme of AREC 2016 was Rainmakers, and the focus on top performing sales agents – rather than business leadership and...

I’m live-blogging #AREC16 from the Gold Coast. Here are my top learnings from Michael Clark: Making Winning Decisions in a High Pressure Environment. A reminder you can learn more about Australia’s only online coaching and training platform for real estate Principals by clicking here. I think it was John Howard who said being Prime Minister...

I’m live-blogging #AREC16 from the Gold Coast. Here are my top learnings from Josh Phegan: Become a Great Re-Order Business. A reminder you can sign up for the Real Estate Grow #AREC Pack by clicking here. I’ve not worked with Josh Phegan – I met him briefly at lunch – but since launching Real Estate Grow...