Twice the Money
in the Same Amount of Time
DATELINE: PENANG, MALAYSIA
And now, the end is near…
Last week I wrote about the value of consistency in your marketing strategy.
It’s so easy in small business to “send a newsletter every Friday”, but skip the holiday period because “mumble mumble excuse”.
After 15 years of (admittedly not always weekly) email marketing, my experience is that these are the best times to publish your content.
Especially if, like me, you want to talk to the business owners who are overworked and looking for change to create freedom and impact in their lives. You know who I’m talking about – they’re the people checking their inbox on the Friday between Christmas and New Years.
If that’s you? Should we chat when the calendar rolls over another year?
1. Blackboard Fridays Episode #40 – Double Your Conversion Rate
Your ‘fair share’ of sales is probably around 30%. In other words, even a mediocre salesperson would be expected to win 1 out of every 3 engaged prospects they present to (and as we discussed in Blackboard Fridays Episode 11, on average it takes 3 leads to create each one of those engaged prospects).
What if instead of 1 in 3, you could win 2 out of every 3 sales? What impact would that have on your business?
I’ll tell you – it would either mean a lot more revenue, or a lot more time since you wouldn’t have to have so many sales meetings…or both!
More money and more time? This week’s episode sounds like the holy grail, so what are we discussing?
Let me introduce the Gratitude Sales Model, the framework I use to win far more than my fair share of sales.
International Business Advisor
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