How to Find Ideas for Inbound Marketing Content Creation

Last month I wrote about how to create time each month for consistent content creation. Once people realise that half a day each month is only 2.5% of their time, their next objection is “But I don’t Know Where to Start”. So here is how to start: Head to https://answerthepublic.com/ Type in some key words…

Your Guide to Consistent Marketing Activity

As we approach Episode 100 of Blackboard Fridays, my weekly video series for mid-tier business owner, I’m increasingly asked about how to create consistent marketing activity. Consistent Marketing Activity The first and most important rule is that marketing activity won’t just happen. It’s rarely (if ever) going to be Urgent, which means if you don’t…

IN THE MEDIA: 15 Savvy Things to Do With Your Money in Your 30s

Source: Canstar Finance. by Canstar Finance This is a decade where financial decisions can become more complex and costly as you may travel through some common rites of passage, like career changes, getting married, starting a family and buying your own home… International business coach Jacob Aldridge says, ““Our life plateaued, comfortably, the year we…

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IN THE MEDIA: Why Am I Here?

Source: Elite Agent magazine by Jacob Aldridge The launch this week of #RealReach, my online coaching and training platform for Real Estate Principals, reminded me to share this recent article I was asked to write for Elite Agent magazine. AFTER 17 YEARS IN REAL ESTATE, business coach Jacob Aldridge has sat through more than 6,800…

How Uber is going to buy me my first bottle of Penfolds Grange

No, it’s not what you think… Based on the title of this post, you may be thinking that I’ve taken up driving for Uber – adding another income stream to the family trust, possibly for the sole purpose of buying an $800 bottle of red wine. If you’ve ever seen me drive, be glad that…

Inbound v Outbound: Creating Sales

In the Start Up phase of any business, bringing in revenue (through marketing and sales) needs to be the focus. So how do you do it? I break my thinking down into Outbound (where I’m pushing the relationship) and Inbound (where the leads come to me). Inbound is obviously ideal, but takes time to build…

IN THE MEDIA: Problems running a small business

Source: NRE Commercial Cleaning by Rod Abbott “So, you want to free yourself from ‘The Man’ and go out on your own. You have that great idea, everyone is going to jump on board and this time next year you’ll be a millionaire. “Here are some words of advice from Jacob Aldridge, international business coach…

What are some ways to stablize my income?

Ah, the joys of small business ownership and freelancing: one day you’re riding high, then next you’re scrambling for work. Here’s some ways to overcome those challenges and stabilize your income. What you really want, first and foremost, is recurring income – ie, clients that pay you something on an ongoing basis. This is the ultimate stability…

How do we split our money each paycheque?

For some people, this is going to be irrelevant, but if you’re in the process of building or reviewing your personal budget then our own example may help. Because we have a mortgage offset account, we’re incentivised to keep all our excess cash in one place. So over the years, we’ve built our own spreadsheet…