Posts by Jacob Aldridge
Social Networks for Business [Archive]
Originally published on the Shirlaws Business Coaching Blog, 2007-2010. Your business can never have too many friends. Why? What better way to get to know, and be known by, a broader network of possible clients and staff, especially the oft sought-after and much generalised Gen X & Gen Y? I’ve heard of that, but exactly what…
Read MoreTechnology Trends for Businesses in 2008 [Archive]
Originally published on the Shirlaws Business Coaching Blog, 2007-2010. VoIP Why? Cost efficient, close to free telephony. I’ve heard of that, but exactly what is it? Historically, telephones have transferred your voice, converted and interpreted by receivers, through increasingly efficient materials from copper lines to fibre optics. VoIP stands for ‘Voice over Internet Protocol’, and…
Read MoreSeptember economic snapshot: speedy recovery or long-term lingering woes?
Since you all enjoyed my Mental As Anything reference, I needed another classic rock anthem for this month’s economic snapshot and who does it better than The Oils: the rich get richer, the poor, get the picture. The coronavirus recession is about to split into: speedy recovery for some, if indeed you even suffered financially…
Read MoreSO WHAT?! Economic Snapshot and SME Forecast for August 2020
Every month I prepare an Economic Snapshot – to track the Recession, pinpoint the Recovery, and help you make better decisions in your business. Subscribe here for updates by email. Love your business? Remember to Like and Subscribe to “Don’t Waste a Good Recession”. Since the world changed in March 2020, our Economic Snapshot has…
Read MoreCompelling Value [Archive]
Originally published on the Shirlaws Business Coaching Blog, 2007-2010. My recent life experience (I’ve just relocated my coaching business from Australia to the UK or, as I’ve taken to calling it, I’ve made the ‘Brisbane to Brixton’ run) provided a quick lesson I thought I would share: the importance of creating compelling value in making…
Read MoreHow to Respond to a Recession at any Price Position
A common assumption is that when the economy turns for the worse, it’s the premium-priced businesses that are most likely to feel the brunt of changes. History has shown – that’s not always the case. Here is my guide for responding to the Coronavirus Recession – whether your business is Haute Couture, Bargain Basement, or…
Read MoreBenchmark Business Indicators during the Coronavirus Recession
In Business we can obsess over the Future, and chase the ‘Lead Indicators’ that help us predict it. We can lament the Past, and the ‘Lag Indicators’ that tell the story of what might have been. But when it comes to making better business decisions, there is only one time that matters: the Present, what…
Read MoreHold Your Breath or Go For Broke? [Archive]
Originally published on the Shirlaws Business Coaching Blog, 2007-2010. I had the benefit last week of chairing an expert panel discussion addressing ‘Business in Uncertain Times’. The core question was whether, at this time, businesses and their owners should Hold their Breath or Go for Broke at the opportunities that exist. Ultimately, of course, the answer from the panel was…
Read MoreHow to Establish Your Advisory Board (and how much it costs)
I’m writing this guide in June 2020 – in the middle of the Coronavirus Recession. You may have seen my general videos addressing: How to build your Recession War Cabinet during the Response Phase of a Recession How to evolve your Advisory Board into the Plan Phase of a Recession Now it’s time to get…
Read MoreComplete “How To Guide” for Business Strategy with 35 – 120 Employees
Welcome to The Complete How To Guide for Business Strategy as a Mid-Tier Organisation with 35-120 Staff. Creating a Strategic Planning ‘System’ at your size business is different to smaller (2-12 or 12-35 staff) or larger (120+ people) businesses. In this Guide: Learn how to do it yourself Download our guides and templates Upskill with…
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