I’m a Podcast Pest? So if you’re looking for a guest, hmu… DATELINE: BRISBANE, AUSTRALIA If you want to see what world-class video marketing looks like for a business on a budget, you must visit Suburban Pest Management’s channel. Over the past 9 years, Tom and Kahlee have taken their small business from 12 people to the #1...
Like Sand Through an Hourglass DATELINE: BRISBANE, AUSTRALIA It’s been an eventful few weeks in the Aldridge household. Many of you shared the long and windy road that my beautiful wife and I took to parenthood, and it’s remarkable to me that a further ~5 years have passed. Starting a child at school has triggered many unpleasant...
More than 15,000 YouTube ViewsCan’t Be Wrong. Right? DATELINE: BRISBANE, AUSTRALIA The topic of “Business Partnerships” is a controversial one. Some people say you should never get a business partner. Others say partnership is critical to long-term business success. Both arguments have merit – but when people go down the “absolute yes or no” route, I get...
The Simplest Framework for Focus DATELINE: PENANG, MALAYSIA Hey I won’t bore you with the whole “new year, new business” BS, because we all know your January Strategy Day is probably a waste of time. What you need as a business owner is a ridiculously simple and objective framework that you – and your leadership team...
Twice the Moneyin the Same Amount of Time DATELINE: PENANG, MALAYSIA And now, the end is near… Last week I wrote about the value of consistency in your marketing strategy. It’s so easy in small business to “send a newsletter every Friday”, but skip the holiday period because “mumble mumble excuse”. After 15 years of (admittedly not...
How Does He Do It? DATELINE: PENANG, MALAYSIA Merry Christmas We’re on the repeat viewing of the Blackboard Fridays video series, by popular demand after the original pause when I became a dad in 2019. Email marketing (which I started in 2008) and content creation like these videos remain one of the most important brand...