Your Primary Business is Not Your Real Business DATELINE: SURFERS PARADISE Happy Friday Welcome to the final article in the Como rebrand series.I’ve never had so many positive replies – and so many unsubscribers – as this past 6 weeks.Both are signs of a strong Brand Promise. Next week, shorter newsletters will return You can always find previous...
Gimmick or #Lifehack? Thank you for reading The first year of your first business is a lesson in extreme responsibility.That thing that needs to be done? You’re doing it. Or checking it. Or staying late because you didn’t do it right the first time.For the average business owner, aka “recovering employee”, the shift is life-changing. Most employees are conditioned to trade...
How to Leverage Your Brand Archetype. In Blackboard Fridays Episode 73, Jacob talks about Brand Promise. Need this implemented into your business? Talk to the international business advisor who can do exactly that – Contact Jacob, Learn More, or Subscribe for Updates. Last week, I introduced you to the concept of Brand Archetypes, and encouraged...
What’s Your Brand Archetype. In Blackboard Fridays Episode 72, Jacob talks about Brand Promise. Need this implemented into your business? Talk to the international business advisor who can do exactly that – Contact Jacob, Learn More, or Subscribe for Updates. Happy Friday Blackboarders, I’m going to give you some homework this week, because I have...
Position your Business using a Market Matrix. In Blackboard Fridays Episode 63, Jacob talks about Marketing and Brand Promise. Need this implemented into your business? Talk to the international business advisor who can do exactly that – Contact Jacob, Learn More, or Subscribe for Updates. Who is Jacob Aldridge, Business Coach? “The smart and quirky...
Are you Consistently Communicating Your Brand Promise? In Blackboard Fridays Episode 27, Jacob talks about Brand Promise. Need this implemented into your business? Talk to the international business advisor who can do exactly that – Contact Jacob, Learn More, or Subscribe for Updates. Have you ever taken one of your up-and-coming team members to a...
