Jacob Aldridge

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More than 15,000 YouTube ViewsCan’t Be Wrong. Right? DATELINE: BRISBANE, AUSTRALIA The topic of “Business Partnerships” is a controversial one. Some people say you should never get a business partner. Others say partnership is critical to long-term business success. Both arguments have merit – but when people go down the “absolute yes or no” route, I get...
HOW I Colour Code my Handwriting 🤯 DATELINE: BRISBANE, AUSTRALIA G’day Last week I implored you to colour code your diary / calendar / schedule. This week I want to encourage you to go one step further: and colour code all of your notes, whether they’re handwritten or punched into an iPad, Tablet, Laptop etc. Add...
HOW I Colour Code my Diary 😐WHY I Colour Code my Diary  😍 DATELINE: GEORGETOWN, PENANG, MALAYSIA My coaching business turns 18 this year. Lots has changed since 2006 – I was coaching SMEs pre-Facebook, pre-GFC, and even before any of the Marvel Movies! One thing that hasn’t changed is my use of colour to manage my...
The Simplest Framework for Focus DATELINE: PENANG, MALAYSIA Hey I won’t bore you with the whole “new year, new business” BS, because we all know your January Strategy Day is probably a waste of time. What you need as a business owner is a ridiculously simple and objective framework that you – and your leadership team...
Twice the Moneyin the Same Amount of Time DATELINE: PENANG, MALAYSIA And now, the end is near… Last week I wrote about the value of consistency in your marketing strategy. It’s so easy in small business to “send a newsletter every Friday”, but skip the holiday period because “mumble mumble excuse”. After 15 years of (admittedly not...
How Does He Do It? DATELINE: PENANG, MALAYSIA Merry Christmas We’re on the repeat viewing of the Blackboard Fridays video series, by popular demand after the original pause when I became a dad in 2019. Email marketing (which I started in 2008) and content creation like these videos remain one of the most important brand...
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