Jacob Aldridge

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Cash-strapped Australians are refusing to give up on travel, even as inflation and cost-of-living pressures shrink pay packets and force families to make tough budget calls. A new report commissioned by global technology company Wise suggested millions of Australians are now prioritising travel over other aspirations. Brisbane-based husband-and-father Jacob Aldridge squirrels away $1500 a month...
Are you Unconsciously Incompetent? DATELINE: BRISBANE AUSTRALIA Happy Friday A big THANK YOU to everyone who shared my newsletter last week, or made an introduction to another business owner they know. The more people I meet with at the moment, the clearer it becomes how much uncertainty exists for small and medium size business owners. We’re not yet...
Imposters are the only people who don’t get Imposter Syndrome First, may I ask you a favour? October is traditionally my busiest month for new clients – something about the looming year-end prompts an aspirational business owner to act now. 2023 is proving no exception, but the improved efficiency and smaller investment option I recently wrote about means I...
Don’t let the Tail Wag the Dog DATELINE: BRISBANE, AUSTRALIA What is Business Strategy? Approaching 18 years as a business coach, this is a frequently asked question that … I sometimes give way too detailed an answer to.So since it’s the topic of this week’s Blackboard Fridays Episode 30, what better time to provide a straightforward...
Your Primary Business is Not Your Real Business DATELINE: SURFERS PARADISE Happy Friday Welcome to the final article in the Como rebrand series.I’ve never had so many positive replies – and so many unsubscribers – as this past 6 weeks.Both are signs of a strong Brand Promise. Next week, shorter newsletters will return You can always find previous...
Gimmick or #Lifehack? Thank you for reading The first year of your first business is a lesson in extreme responsibility.That thing that needs to be done? You’re doing it. Or checking it. Or staying late because you didn’t do it right the first time.For the average business owner, aka “recovering employee”, the shift is life-changing. Most employees are conditioned to trade...
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